# Eccentric Sportswear Editorials Accent Magazine's Game On Fashion Story is Athletic-Themed By Jana Pijak | Published 2014-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/accent-magazine References: [thefashionisto](http://www.thefashionisto.com/game-paolo-roldan-accent-magazine/) & [thefashionisto](http://www.thefashionisto.com) Entitled "Game On", this editorial for Accent Magazine highlights a range of modern sportswear looks. The dynamic fashion story features model Paolo Roldan who channels a street basketball enthusiast in the series. The model poses in urban alleyways and at a street basketball court where he shows off some impressive moves. Roldan is captured by photographer Paolo Azarraga and outfitted by wardrobe stylist Danyl Geneciran who hand-picks his athletic-themed wardrobe staples. This sporty editorial highlights [luxe designer looks](https://www.trendhunter.com/trends/the-balenciaga-x-nba) from a number of labels that include 3.1 Phillip Lim and Saint Laurent among others. The pieces range from [athletic track suit sets](https://www.trendhunter.com/trends/wintry-athletic-apparel) and layered leather looks to pattern-clashing pairings that are adorned with textual prints. The photoshoot's overall theme embodies a modern and youthful aesthetic. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 82% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Athleisure Fashion:** Opportunity for brands to create stylish and functional athletic wear for everyday wear. - **Sports-inspired Editorials:** Potential for fashion publications to showcase sportswear looks with a unique and energetic twist. - **Street Basketball Culture:** Possibility for brands to tap into the urban basketball subculture and create products and experiences related to it. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can innovate by incorporating sports-inspired designs into their collections. - **Photography and Media:** Opportunity for photographers and fashion magazines to explore sportswear editorials and capture the energy of sports. - **Sports and Recreation:** Potential for companies to create products and services that cater to the street basketball culture and its enthusiasts. ## Related on Trend Hunter - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Green-Tonal Tennis Capsules](https://www.trendhunter.com/trends/aldo-sport-club.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)