# Athlete-Approved Beverage Ads Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign By Kalin Ned | Published 2026-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/accelerator-active-energy1 References: [almcorp](https://almcorp.com/blog/livvy-dunne-accelerator-active-energy-brand-refresh/)  [Accelerator Active Energy](https://www.trendhunter.com/trends/livvy-dunne) has introduced a refreshed visual identity featuring brighter, more vibrant can designs alongside a new 'This Can. So You Can' campaign anchored by [athlete and strategic investor](https://www.trendhunter.com/trends/athleteled-marketing) Livvy Dunne. Accelerator Active Energy is marketed as a clean performance energy drink. The 'This Can. So You Can' campaign seeks to highlight the beverage's performance promises and the new packaging aesthetic. The ad narrative follows Livvy Dunne "through a dynamic range of roles — from training to everyday routines." Each moment links back to the 'This Can' visual device. The celebrity shared: “This campaign really reflects how I use Accelerator in my own life—whether I’m training, traveling, or balancing a packed schedule." This marketing venture builds on the brand's existing clean performance energy drink formula, which contains natural caffeine from green coffee bean and green tea, plant-based thermogenics, CoQ10, zero sugar, and only five calories. Image Credit: Accelerator Active Energy ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 84% | Activity: 79% | Freshness: 72% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Athlete-driven Branding:** Co-endorsement by prominent athletes is reshaping credibility dynamics and enabling brand narratives that can displace traditional celebrity-facing mass advertising models. - **Clean-ingredient Performance Drinks:** Growing consumer preference for natural caffeine, plant-based thermogenics, and low-calorie formulations is shifting product differentiation toward ingredient transparency and functional purity that could redefine performance beverage category standards. - **Visual-first Packaging:** Vibrant, photo-forward can designs are elevating packaging into a primary storytelling medium that has the potential to transform shelf and social media discovery into the dominant driver of purchase intent. ### Where This Applies - **Sports Nutrition:** Integration of clean-performance formulas with athlete credibility is creating space for hybrid offerings that blur the lines between traditional supplements and mainstream ready-to-drink beverages. - **Beverage Marketing:** Campaigns anchored in authentic athlete lifestyles and strong visual motifs are fostering new media mixes where influencer-led short-form content competes directly with paid ad spend for consumer attention. - **CPG Packaging:** Advances in high-impact print and limited-run sleeve technologies are enabling rapid aesthetic iterations that can disrupt standard production cycles and retail merchandising strategies. ## Related on Trend Hunter - [Redesigned Sports Drinks](https://www.trendhunter.com/trends/choose-better-campaign.md) - [Energizing Creatine Beverages](https://www.trendhunter.com/trends/clean-savd-creatine.md) - [Fitness Energy Drinks Campaigns](https://www.trendhunter.com/trends/fitness-energy-drinks.md) - [Fast-Acting Energy Drinks](https://www.trendhunter.com/trends/life-cider-x-paraxanthine.md) - [Energy Drink Mix Launches](https://www.trendhunter.com/trends/flavored-energy-drink-mix.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Figure Skater-Supported Energy Drinks](https://www.trendhunter.com/trends/amber-glen.md)