# Ice Pop-Inspired Beverages Accelerator Active Energy X Travis Kelce Team Up to Unveil a New Flavor By Georgia Wray Norsten | Published 2024-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/accelerator-active-energy References: [drinkaccelerator](https://www.drinkaccelerator.com/) & [instagram](https://www.instagram.com/drinkaccelerator/?hl=en) Accelerator Active Energy just launched its latest flavor, 'Orange Ice Pop,' with Kansas City Chiefs superstar Travis Kelce bringing the excitement to life in a laugh-out-loud campaign. Channeling his inner Ron Burgundy from Anchorman, Kelce stars as news anchor Travis Cornflower, delivering 'breaking news' about the new flavor. In the playful video, Kelce hilariously gets emotional over the 'best flavor of all flavors,' a nod to the nostalgia of summer popsicles. Now available exclusively for purchase at drinkaccelerator.com, Orange Ice Pop joins fan favorites 'Rocket Pop' and 'Cherry Ice Pop' in Accelerator’s lineup. Featuring zero sugar, natural caffeine, plant-based thermogenics, and cognitive boosters, Accelerator provides sustained energy, a metabolism boost, and enhanced focus. Fans can also enjoy a free case of Orange Ice Pop with any purchase for a limited time. Image Credit: Accelerator Active Energy ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 91% | Activity: 91% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Ice Pop Nostalgia:** Exploring the trending sentimentality for classic summer treats among consumers, brands are leveraging this nostalgia to introduce innovative product offerings in unexpected categories. - **Celebrity-endorsed Branding:** The rise in collaborations with recognizable figures like athletes serves to elevate brand storytelling, adding entertainment value and increasing consumer engagement. - **Functional Beverage Expansion:** Companies are increasingly incorporating functional ingredients such as natural caffeine and cognitive boosters into beverages to cater to the health-conscious consumer segment seeking more from their drinks. ### Sectors Adopting This - **Beverage:** The beverage industry is seeing innovation through nostalgic flavor profiles, merging classic tastes with contemporary health metrics like zero sugar and plant-based enhancements. - **Celebrity Marketing:** This sector benefits from transformative marketing strategies that use influential personalities to amplify brand narratives and connect with wider audiences. - **Health and Wellness:** Integrating energy-boosting and metabolism-enhancing components into everyday products offers a fresh take on health-driven consumer goods, aligning with rising wellness trends. ## Related on Trend Hunter - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Popsicle-Inspired Energy Drinks](https://www.trendhunter.com/trends/flavors-of-summer.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Caffeine-Packed Ice Pops](https://www.trendhunter.com/trends/sneak-energy-freezies.md) - [Popsicle-Flavored Hydration Powders](https://www.trendhunter.com/trends/popsicle-firecracker.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Flavorful Rehydration Accelerators](https://www.trendhunter.com/trends/rehydration-accelerator.md) - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md)