# Sporty Streetwise Headwear The New Acapulco Gold Collection Caps are Luxuriously Urban By | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acapulco-gold References: [highsnobiety](http://www.highsnobiety.com/2013/05/21/acapulco-gold-spring-2013-caps/) & [acapulcogold](https://www.acapulcogold.com/shop/list/apparel_1/headwear_4/clear/all?view_all=yes) The new 2013 collection from Acapulco Gold features a wide variety of urban-inspired hats including snapbacks and camp caps. The collection is definitely military-inspired in certain respects, displaying [camouflage prints](https://www.trendhunter.com/trends/lisous-empire-collection) on several pieces. The camp caps, on the other hand, are more casual and employ a patriotic American color scheme with red, white and blue proudly displayed on the loose-fitting cap's body. In true Acapulco Gold style, the majority of the hats in the collection are strongly hip-hop-inspired. With a neon logo splashed across the caps' fronts, disrupting the otherwise all-black piece, these hats are perfectly representative of [hip-hop culture](https://www.trendhunter.com/trends/paper-planes-1). Possibly the most memorable hat is the most vulgar, displaying a four leaf clover with the words "Lucky f***" arching above it. This hat included, the entire collection is fun while maintaining a grungy look perfect for any [urban street wear ensemble](https://www.trendhunter.com/trends/synthetic-leather-collection). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Urban-inspired Hats:** Disruptive innovation opportunities for customization and personalization of urban-inspired hats. - **Camouflage Prints:** Disruptive innovation opportunities for integrating camouflage prints into different fashion accessories and products. - **Hip-hop-inspired Fashion:** Disruptive innovation opportunities for creating fashion items that embrace hip-hop culture and appeal to a wide audience. ### Sectors Adopting This - **Streetwear Fashion:** Disruptive innovation opportunities for streetwear fashion brands to explore urban-inspired hat collections. - **Fashion Accessories:** Disruptive innovation opportunities for fashion accessory brands to experiment with camouflage prints in their products. - **Music and Entertainment Merchandise:** Disruptive innovation opportunities for music and entertainment merchandise companies to create hip-hop-inspired fashion items for fans. ## Related on Trend Hunter - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Utility Style Capsules](https://www.trendhunter.com/trends/a-society-x-new-era.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Streetwear Sports Capsule](https://www.trendhunter.com/trends/brigade-x-new-york-giant.md) - [Anime Headwear Capsule](https://www.trendhunter.com/trends/mobile-suit-gundam-1.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md)