# Viral Celebrity Covers Jimmy Fallon and His Celebrity Guests Perform Acapella We are the Champions By Vasiliki Marapas | Published 2015-02-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/acapella-we-are-the-champions References: [mashable](http://mashable.com/2015/02/02/we-are-the-champions-jimmy-fallon-the-roots/) & [youtube](https://www.youtube.com/watch?v=KHHqPTQDIlo) Jimmy Fallon gathered all his celebrity friends who owe him favors to sing an acapalla version of 'We are the Champions.' Fallon and his in-house band The Roots were joined by an all-star cast that included Carrie Underwood, Blake Shelton, Ariana Grande, Sam Smith, Usher, [Meghan Trainor](https://www.trendhunter.com/trends/arm-hammer-and-meghan-trainor), Christina Aguilera and the members of pop sensation One Direction. The Queen anthem was sun in honor of Sunday's [Super Bowl](https://www.trendhunter.com/trends/doja-cat-2). The song was pre-recorded, so that in the event that the Patriots trumped the Seahawks for the title, this gem of a video could be released immediately after, capitalizing on the win and the excited fans. Colorful, Passionate and filled with heart and soul, this [star-studded acapella cover](https://www.trendhunter.com/trends/whole-new-sound) of 'We are the Champions' will have you in a celebratory mood. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** Opportunity for businesses to partner with celebrities to create viral content and increase brand exposure. - **Real-time Marketing:** Creating pre-recorded content that can be released immediately after a significant event to capitalize on audience excitement. - **User-generated Content:** Encouraging fans and followers to create their own versions of popular songs or videos, leading to increased engagement and brand loyalty. ### Who This Affects Most - **Entertainment:** Collaborating with celebrities to create unique and engaging content can help entertainment companies stand out in a crowded market. - **Marketing:** Real-time marketing strategies can be utilized by marketing agencies to leverage major events and create buzz for their clients. - **Social Media:** User-generated content initiatives on social media platforms can boost brand awareness and foster a sense of community. ## Related on Trend Hunter - [Comedian-Themed Holiday Brownies](https://www.trendhunter.com/trends/candy-cane-brownie.md) - [Rock Band-Supporting Soccer Leagues](https://www.trendhunter.com/trends/uefa-champions-league.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Super Bowl Sleep Ads](https://www.trendhunter.com/trends/love-yourself-like-a-legend.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Branded Sunrise Carolers](https://www.trendhunter.com/trends/sunrise-carolers.md) - [Commemorative Music Coins](https://www.trendhunter.com/trends/music-coins.md) - [Football Singer Collections](https://www.trendhunter.com/trends/mitchell-ness6.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md)