# Hydrating Beauty Smoothies The Laneige x Atis Acai Mango Smoothie Coincides with New Lip Launches By Laura McQuarrie | Published 2026-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/acai-mango-smoothie References: [theindustry.beauty](https://theindustry.beauty/laneige-partners-with-atis-on-limited-edition-smoothie-collaboration/)  [Laneige's](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask) latest lip collection introduced a limited-edition [Acai](https://www.trendhunter.com/trends/island-surge-energy-smoothie) Mango Smoothie [Lip Sleeping Mask](https://www.trendhunter.com/trends/bespoke-lip-sleeping-mask) and Lip Glowy Balm, and to promote it, the beloved Korean cosmetics brand teamed up with London-based health food chain Atis on an Acai Mango Smoothie. Beauty and wellness brands are joining forces in sensory-rich collaborations that create cultural moments that resonate with consumers who see their inner and outer health as deeply connected. Fruity smoothie collabs have become a particularly compelling means of providing a tangible way to taste the philosophy behind a product, and this limited-edition smoothie highlights hydration. Beyond mirroring the lip products' tropical flavor profile and colorful aesthetic, the smoothie includes Ancient + Brave True Hydration to support radiance from the inside out. ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 91% | Activity: 91% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Edible Beauty Branding:** Limited-edition food and beverage tie-ins translate cosmetic benefits into sensory experiences, creating new space for beauty brands to be tasted as well as applied. - **Hydration-centered Wellness:** Consumer interest in moisture, radiance, and skin barrier support is expanding beyond topical products into ingestible formats that merge beauty routines with daily nutrition. - **Flavor-led Product Launches:** Tropical, dessert, and smoothie-inspired launches give personal care products a lifestyle identity, making flavor and color key drivers of social sharing and trial. ### Where This Applies - **Beauty and Personal Care:** Cross-category collaborations are reshaping product launches by connecting skincare claims with experiential retail moments that build emotional and cultural relevance. - **Health Food and Beverage:** Functional smoothies and wellness drinks are becoming brand storytelling platforms where ingredients, aesthetics, and benefits align with adjacent lifestyle categories. - **Retail and Hospitality:** Cafes, juice bars, and wellness eateries gain new relevance as pop-up media channels for consumer brands seeking immersive, limited-time engagement. ## Related on Trend Hunter - [Scent-Inspired Smoothies](https://www.trendhunter.com/trends/erewhon-x-dedcool.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md) - [Donut-Inspired Lip Serums](https://www.trendhunter.com/trends/tinted-lip-serum.md) - [Empowered Health Smoothies](https://www.trendhunter.com/trends/function-and-erewhon.md) - [Gut-Friendly Pumpkin Smoothies](https://www.trendhunter.com/trends/love-your-gut.md) - [Plant-Derived Insect Repellent Ingredients](https://www.trendhunter.com/trends/wild-tomato-plants.md) - [Hydrating Summer Smoothies](https://www.trendhunter.com/trends/revitalizing-smoothies.md) - [Wellness Smoothie Deliveries](https://www.trendhunter.com/trends/erewhon-in-nyc.md) - [Elevated Energy Drink Smoothies](https://www.trendhunter.com/trends/jordyn-jones-x-gorgie.md)