# Collegiate-Themed Bright Running Shoes ASICS Launches the New Vibrant Academic Scholar Pack By Amy Duong | Published 2022-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/academic-scholar-pack References: [highsnobiety](https://www.highsnobiety.com/p/asics-academic-scholar-pack/) & [highsnobiety](https://www.highsnobiety.com/tag/asics) [ASICS](https://www.trendhunter.com/trends/skyhand-shoes) launches the brand new Academic Scholar Pack of sneakers that capture the energy of going back to school. This is a two-part capsule and it shines the spotlight on the GT-II silhouette and the signature [GEL-LYTE III](https://www.trendhunter.com/trends/gel-lyte-iii-og-1) sneaker. The first of the pack was launched back in 2019 and celebrated the [GEL-Kayano 5 OG](https://www.trendhunter.com/trends/gelkayano-14-6), GEL-Kayano 26, and GEL-Nimbus 21 as a nod to the favorites from the 90s. This time around, there are two offerings, and each pair is made using premium leather materials with pigskin suede throughout the upper. Small perforated are added to the underlays to add a touch of breathability to the premium shoes. The color palette features hues of purple, yellow, and green for an ivy league visual. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 41% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Collegiate-themed Sneakers:** Opportunity to create more collegiate-themed fashion and footwear for the back-to-school season. - **Premium Leather Materials:** Innovation opportunity to develop new materials or improve existing ones for premium footwear. - **90s-inspired Sneaker Revival:** Market demand for 90s-inspired footwear through modern design and manufacturing techniques. ### Where This Applies - **Fashion:** Opportunity for fashion companies to expand their offerings with collegiate-themed clothing and accessories. - **Footwear:** Innovation opportunity for footwear companies to experiment with premium materials and 90s-inspired designs. - **Athletic Apparel:** Athletic apparel companies can create collegiate and sport-themed clothes for the back-to-school season. ## Related on Trend Hunter - [Retro Pastel Tonal Sneakers](https://www.trendhunter.com/trends/skyhand-shoes.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Collaborative Layered Technical Sneakers](https://www.trendhunter.com/trends/gelquantum-360-viii-1.md)