# Earthquake Charity Timepieces AC 01 Japan Benefit Limited Edition Clock Supports Those in Need By Matt Ho | Published 2012-01-09 | Updated 2012-01-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ac-01-japan-benefit-limited-edition-clock References: [freshnessmag](http://www.freshnessmag.com/2012/01/06/punkt-group-ac-01-japan-benefit-limited-edition-clock/) & [punktgroup](http://punktgroup.com/en/126/project-info.aspx) It has almost been a year since the disastrous earthquake hit Japan, and Punkt Group continues to help with the release of the AC 01 Japan Benefit Limited Edition Clock. Instead of having an all-red body like the original model, the AC 01 Japan Benefit Limited Edition Clock has a [white and red theme](https://www.trendhunter.com/trends/citizen-attesa-collection), which is a reference to the Japanese flag. Aside from the change in looks, everything else remains the same. There’s still the [flat-back design with an aluminum body](https://www.trendhunter.com/trends/wooden-desk-clock) and a [scratch-proof glass](https://www.trendhunter.com/trends/gshock-x-beautiful-people). It’s a simple clock without all the technological fuss. All of the profits from the AC 01 Japan Benefit Limited Edition Clock will go towards rebuilding homes and play areas in Maeami, a fishing village in the Tōhoku region that was wiped out by the tsunami. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Timepieces:** Creating timepieces that contribute its sales in helping rebuild a community affected by natural disasters or other calamities. - **Minimalist Aesthetic:** Designing products following simplicity and essentialism, free from complex features and functions. - **Limited Edition Products:** Releasing products with a limited number, making them more exclusive and appealing to collectors. ### Where This Applies - **Watchmaking:** Incorporating charity as part of their marketing promotions and product lines. - **Fashion and Apparel:** Collaborating with charities and non-profit organizations, creating limited editions of their products. - **Home Builders and Real Estate Development:** Offering assistance to communities affected by natural disasters as part of their corporate social responsibility. ## Related on Trend Hunter - [Large Watch-Style Alarm Clocks](https://www.trendhunter.com/trends/casio-japan.md) - [Collaborative Wall Clocks](https://www.trendhunter.com/trends/bc17.md) - [Shooting Target Wall Clocks](https://www.trendhunter.com/trends/clockwerk-target-clocks.md) - [Purplish Tokyo Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer.md) - [80s Era Clock Collections](https://www.trendhunter.com/trends/braun-x-neighborhood-clock-collection.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [Awareness-Focused Pink Timepieces](https://www.trendhunter.com/trends/chronomaster-sport-pink.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Minimal Global Desk-Side Clocks](https://www.trendhunter.com/trends/world-clock-1.md)