# Exclusive Militaristic Streetwear BEAMS Launches a Limited Capsule Alongside Abu Garcia By Amy Duong | Published 2021-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/abu-garcia References: [hypebeast](https://hypebeast.com/2021/1/beams-abu-garcia-exclusive-capsule-fishing-ss21) Abu Garcia is a fashion label that has garnered a lot of attention throughout Japan in the recent year and now works in collaboration with [BEAMS](https://www.trendhunter.com/trends/cp-company-x-beams) on an exclusive collection of goods. The brand launches a set of goods that are set for the Spring/Summer 2021 season soon to come. The design is rooted in militaristic elements and is shown through the design and color palette. The hues are predominantly black and olive green, with design components such as fishing essentials that fuse contemporary looks as well. A notable piece is the [BDU jacket](https://www.trendhunter.com/trends/digital-camo-collection) that boasts a baggy sit and adorned with a half a dozen pockets layering through to offer function and practicality. There are also bucket hats, long cargo shorts, tees, a vest, and more. Image Credit: BEAMS ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Militaristic Fashion:** Fashion brands can explore producing collections that incorporate military-inspired designs and hues for a contemporary and fashionable look. - **Functional Streetwear:** Brands can innovate and design clothing that offers both style and functionality, providing practical use such as clothing with multiple pockets for storage. - **Outdoor-inspired Apparel:** Fashionable outdoor-inspired clothing can be produced by using design components such as fishing essentials that fuse with contemporary looks for an urban-ready appeal. ### Who This Affects Most - **Fashion:** Fashion brands can produce military-inspired clothing that offers both practicality and style, attracting consumers who prioritize both fashion and function. - **Outdoor Gear:** Outdoor gear companies can produce outdoor-inspired apparel that incorporates fashion, opening avenues for collaboration with fashion brands. - **Streetwear:** Streetwear brands can produce functional streetwear clothing that is both stylish and practical to attract consumers who prioritize both fashion and function in their clothing choices. ## Related on Trend Hunter - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/garment-dyed-nylon.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Premium Collaborative Technical Outerwear](https://www.trendhunter.com/trends/beams-and-arcteryx.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Layered Utility Capsules](https://www.trendhunter.com/trends/engineered-garments-x-beams-boy.md) - [Minimalist Japanese Bag Collections](https://www.trendhunter.com/trends/beams-2.md)