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# Abstract Fashion Editorials
L'Officiel Turkey's Latest Exclusive References the Modernism Movement

By Jana Pijak | Published 2015-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/abstract-fashion
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/11/franzi-mueller-by-ahmet-unver-for.html) & [lofficiel.tr](http://lofficiel.com.tr/)

Franzi Mueller stars in L'Officiel Turkey's latest exclusive, an abstract fashion editorial that draws inspiration from the [Modernism art movement](https://www.trendhunter.com/trends/highsnobiety-x-bauhausarchiv). The image series is captured by photographer Ahmet Unver and boasts styling by Auca Elkap. Elkap dresses her muse in oversized, deconstructed and sculptural pieces that are paired with [artful makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign).

While hair stylist Yıldırım Bozuyuk keeps things simple with slicked back ponytails, makeup artist Sam Araji opts for a more creative look and experiments with [face painting techniques](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). The result is an abstract fashion editorial that is made visually interesting with conceptual makeup and background elements.

When this editorial's star isn't donning artful makeup, her background is transformed with illustrations and doodles that reference iconic works of art.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 75% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Abstract Fashion Editorials:** The trend of abstract fashion editorials can be capitalized on by makeup companies to create specialized products to cater to more experimental makeup looks.
- **Modernism Movement in Fashion:** Exploring the Modernism movement in fashion can lead to opportunities for fashion brands to create unique and statement-making pieces with sculptural and deconstructed elements.
- **Art-inspired Backgrounds in Fashion Shoots:** The trend of using art-inspired backgrounds in fashion shoots presents opportunities for artists to collaborate with fashion photographers and designers.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry can incorporate the Modernism movement in their designs, leading to unique and creative collections.
- **Makeup Industry:** Makeup companies can create specialized products that cater to experimental makeup looks seen in abstract fashion editorials.
- **Art Industry:** Artists can collaborate with fashion photographers and designers to incorporate art-inspired backgrounds in fashion shoots.

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