# NFT Sparkling Waters Rekt Brands' Abstract Apple Offers Rewards for the Ethereum L2 Chain Abstract By Laura McQuarrie | Published 2025-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/abstract-apple References: [blockworks.co](https://blockworks.co/news/rekt-abstract-apple-seltzer-nfts) & [rektdrinks](https://rektdrinks.com/collections/all)  Rekt Brands, the parent company of the Rektguy [NFT project](https://www.trendhunter.com/trends/jarritos-nfts) and [Rekt Drinks](https://www.trendhunter.com/trends/ship-rekt), launched a limited-edition Abstract Apple sparkling water flavor—and a 24-can case supplies the buyer with Abstract XP and 25,000 DRANK points (Rekt’s rewards points), plus an Abstract NFT. Free from alcohol and caffeine, this sparkling water shares refreshment with a hint of crisp apple and raspberry, although what draws drinkers in goes far beyond flavor alone. On launch day, Abstract Apple sold out, with over 220,000 cans of sparkling water purchased. Already, Rekt is planning to drop more flavors and bring back old favorites. Although this sparkling beverage specifically speaks to the crypto community online, Rekt is diligently working on broader distribution and establishing an in-store presence. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 52% | Freshness: 41% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nft-backed Consumables:** The integration of NFTs with physical consumables is creating a unique digital economy where tangible goods come with exclusive digital assets. - **Gamified Reward Systems:** Brands are enhancing consumer engagement by integrating game-like reward systems with point-based incentives that can be experienced both online and offline. - **Crypto-lifestyle Products:** Products targeting the crypto-enthusiast lifestyle are emerging, offering functional beverages that appeal to digital asset communities. ### Industries Being Reshaped - **Blockchain and Cryptocurrency:** The blockchain and cryptocurrency industry is harnessing the appeal of digital assets, turning them into innovative brand loyalty programs tied to physical products. - **Beverage Industry:** In the beverage industry, companies are experimenting with disruptive marketing tactics by merging product launches with blockchain technology. - **Digital Collectibles:** The digital collectibles industry is finding new applications by integrating non-fungible tokens with everyday consumer goods to drive augmented brand experiences. ## Related on Trend Hunter - [Collaborative Drink-to-Earn Promotions](https://www.trendhunter.com/trends/ship-rekt.md) - [NFT-Tied Energy Drinks](https://www.trendhunter.com/trends/nft-energy.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Banana Beverage NFTs](https://www.trendhunter.com/trends/apefuel.md) - [NFT-Adorned Pops](https://www.trendhunter.com/trends/dr-perfy-1.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Accessible Brand NFTs](https://www.trendhunter.com/trends/twisted-tea.md) - [Seltzer Brand NFT Giveaways](https://www.trendhunter.com/trends/fountain-nft-fridge.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md)