# Freakishly Strong Absorbing Cloths Paper Towels So Strong They Suck Up Kitchen Sinks By Vincent Salera | Published 2009-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/absorbitising-extra-extra-extra-absorbing-towels References: [adsoftheworld](http://adsoftheworld.com/media/print/spontex_moppets_sink) Wow, these towels are so absorbent, they suck up both kitchen sinks. Creative, original and funny all at the same time, those are the key ingredients to any successful ad. I think the company who produces these towels should try to sell the formula to the government, imagine how useful they could be during a flood! The ad was created by advertising agency [TBWA Barcelona](https://www.trendhunter.com/trends/balloon-product-test), Spain with creative direction by Ramon Sala, Juank Espejo, Fer Garcia, Jordi Rins and Anna Torner. The copy was written by Aureli Nieto and Eduard Garcia and photo was taken by Ramon Serrano. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 6% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Super Absorbent Materials:** Opportunity to develop and market new, stronger, and more effective absorbent materials for various applications. - **Humorous Advertising Campaigns:** Opportunity to create humorous and unconventional marketing campaigns that differentiate products from competitors. - **Innovative Disaster Response Solutions:** Opportunity to develop absorbent materials for disaster response situations such as flooding, spills, and leaks. ### Who This Affects Most - **Cleaning and Sanitation:** Opportunity to introduce innovative, stronger, and more efficient cleaning solutions for households and industries. - **Advertising and Marketing:** Opportunity to introduce unconventional and humorous advertising campaigns for companies across various industries. - **Emergency Management and Disaster Response:** Opportunity to develop more effective and innovative materials for managing and responding to natural disasters and industrial accidents. ## Related on Trend Hunter - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Eco-Friendly Paper Towels](https://www.trendhunter.com/trends/bravos-paper-towels.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Absorbent Reusable Paper Towels](https://www.trendhunter.com/trends/reusable-paper-towel.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Sustainable Paper Towel Holders](https://www.trendhunter.com/trends/paper-towel-holder-1.md) - [Cost-Conscious Kitchen Paper Products](https://www.trendhunter.com/trends/flash-kitchen-roll.md)