# Sitcom-Inspired Soda Cans The New Diet Coke Cans Feature Characters from 'Absolutely Famous' By Katherine Pendrill | Published 2016-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/absolutely-famous References: [campaignlive](http://www.campaignlive.co.uk/article/1393719/diet-coke-cans-feature-edina-patsy-absolutely-fabulous-movie-deal) & [coca-cola](http://www.coca-cola.co.uk/stories/diet-cokes-fab-look-for-absolutely-fabulous-the-movie/) [Coca-Cola](https://www.trendhunter.com/trends/the-heroes) recently unveiled a line of [limited-edition diet coke cans](https://www.trendhunter.com/trends/functional-beverage-olipop) branded with cartoon images of characters from the BBC sitcom 'Absolutely Famous.' The new packaging is designed to promote the upcoming movie-version of the show, which is due to premier on July 1st. The new [Diet Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime) cans cleverly pay homage to the famous British sitcom with cartoon images of lead characters Edina and Patsy. The show was wildly popular in the 1990s, giving the packaging a nostalgic feel that is likely to appeal to older consumers. Additionally, the release of the new movie will introduce a whole new generation to the characters, meaning Cola-Cola can easily target two key demographics simultaneously. As Bobby Brittain of Coca-Cola Great Britain explains, "Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Limited-edition Branding:** Opportunity for companies to create limited-edition product packaging that appeals to consumers' nostalgia and promotes collaboration with popular media franchises. - **Nostalgic Marketing:** Opportunity for marketers to leverage nostalgia in their branding strategies to connect with older consumers and evoke positive emotions. - **Dual Demographic Targeting:** Opportunity for companies to target multiple generations by collaborating with media franchises that have both an established fan base and potential for new audience engagement. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to create novelty packaging and collaborate with popular media franchises to generate buzz and increase sales. - **Entertainment:** Opportunity for entertainment companies to partner with beverage brands for cross-promotion, as well as open up new revenue streams through licensing and merchandising deals. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative strategies that leverage nostalgia and collaboration to engage consumers and drive brand awareness. ## Related on Trend Hunter - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Retro Cherry Colas](https://www.trendhunter.com/trends/diet-cherry-coke.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Soda-Themed Beverage Tumblers](https://www.trendhunter.com/trends/owala-x-diet-coke.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)