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# Futuristic Surrealism Vodka Ads
Absolut World

By mediterranean | Published 2008-03-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-world
References: [absolut](http://absolut.com/absolutmachines)

These might just be the most artistic and creative ads I have seen for a long while. The artistry and effort that was put into making them is very evident and would make even Salvador Dali proud.

**Absolut Vodka** released these new super creative ads as a promotion for their [Absolut Machines](http://absolut.com/absolutmachines)interactive site.

With an "In an absolut world, machines amplify your creativity" tagline, the ads have two musical themes: Quartet and Choir. The images are abstract yet rich, with a captivating art direction.

The artistic campaign was created by TBWA/[MAP](https://www.trendhunter.com/trends/creek-cabin) ad agency, Paris, France with creative direction by SÃ©bastien Vacherot & Manoelle van der Vaeren, art direction by Julien Boissinot & Nicolas Pontacq and fantastic photography by Laurent SÃ©roussi. Well done boys!

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Interactive Advertising:** Absolut Machines interactive site promotes creative user engagement and artistic experiences through their vodka ads.
- **Artistic Branding:** TBWA/MAP ad agency creates surreal and imaginative Absolut Vodka ads with captivating art direction and photography.
- **Music-themed Marketing:** Absolut Vodka's Quartet and Choir musical themes in their new ads showcase the brand's creative and innovative image.

### Industries Being Reshaped

- **Alcohol and Beverage:** Absolut Vodka's artistic ads with unique musical themes create a disruptive innovation opportunity for the alcohol and beverage industry to appeal to creativity and imagination in marketing.
- **Advertising and Marketing:** TBWA/MAP ad agency's creative vision and art direction for Absolut Vodka's ads demonstrate a disruptive innovation opportunity for the advertising and marketing industry to engage customers with art and visual storytelling.
- **Interactive Technology:** Absolut Vodka's Absolut Machines interactive site presents an opportunity for the interactive technology industry to collaborate with alcohol companies to create unique digital experiences for customers.

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