# Dual Purpose Booze Bottles Absolut Vodka Releases Eco-Friendly Packaging By Rose Nazarali | Published 2009-05-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-vodka References: [tuvie](http://www.tuvie.com/absolut-pears-eco-friendly-dual-package-box-with-innovative-recyclable-functionality) & [absolut](http://www.absolut.com/ca) Absolut Vodka recently released their dual-package promotion for Absolut Vodka Pears in China. The dual-package serves as a way to carry more than one bottle around, without the hassle of plastic bags. Once all the partying is over and you no longer have a use for this [innovative packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge), these carry cases can typically be used for make-shift lamps, small suitcases, and funky fruit bowl. **Implications** - Consumers love it when familiar items are re-imagined in different contexts. This is because they already have relationships with these products, but feel re-invigorated when these items employ novel applications. Corporations looking to spark innovation can try re-contextualizing existent products. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Opportunity to create sustainable packaging solutions that reduce plastic waste and provide additional functionality. - **Dual-purpose Products:** Potential to meet consumer demand for versatile products that serve multiple functions. - **Re-contextualization of Products:** Innovative ways to repurpose and reimagine existing products to create new experiences for consumers. ### Where This Applies - **Alcoholic Beverages:** Opportunity for alcohol companies to differentiate themselves and attract eco-conscious consumers with eco-friendly packaging. - **Packaging:** Demand for sustainable packaging solutions creates opportunities for companies specializing in eco-friendly packaging designs. - **Home Decor:** Market for creative and unique home decor items made from repurposed packaging materials, appealing to consumers' desire for sustainable and functional design. ## Related on Trend Hunter - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Bag-in-Box Spirit Packaging](https://www.trendhunter.com/trends/mandatory-spirit-co.md)