# Citrusy Soda Cocktail Packs
Absolut Vodka & SPRITE is Launching in a Flavor-Forward Multipack

By Michael Hemsworth | Published 2026-05-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-vodka-sprite1
References: [c-talk](https://c-talk.co.uk/absolute-sprite-multipack-extension) & [absolut](https://www.absolut.com/)

![Citrusy Soda Cocktail Packs](https://cdn.trendhunterstatic.com/thumbs/613/absolut-vodka-sprite1.jpeg)

The Absolut Vodka & SPRITE variety pack is making its market debut in the UK this summer to catch the attention of shoppers seeking a familiar, flavor-forward canned cocktail product to enjoy. The multipack consists of the Absolut Vodka & SPRITE range that boasts Original, Watermelon and Pineapple flavor options, which each come in with a 5% ABV for casual sipping. The Absolut Vodka & SPRITE variety pack responds to the popularity of ready-to-drink (RTD) alcohol products and will catch the attention of shoppers thanks to their familiar, co-branded profile.

The variety pack was announced alongside Pride partnerships, which Associate Director, Alcohol Ready-to-Drink at CCEP GB Elaine Maher commented on saying, "Summer is a key moment for the category, and being part of these Pride events is a natural extension given Absolut’s long-standing support for the LGBTQ+ community. Serving Absolut Vodka & SPRITE at bars across these events also creates valuable trial opportunities, helping to build awareness and drive demand in retail."