# Fizzy Vodka Crossover Cans Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes By Kanesa D | Published 2024-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-vodka-sprite References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/absolut-vodka-sprite-now-available-in-the-uk-01-02-2024/) & [coca-colacompany](https://www.coca-colacompany.com/)  The Coca-Cola Company and Pernod Ricard are introducing a new pre-mixed alcohol ready-to-drink cocktail, Absolut Vodka & Sprite, now available in the UK. This innovative collaboration combines premium vodka from Absolut with the crisp lemon-lime flavor of Sprite, offering consumers a convenient and refreshing beverage option that is also infused with alcohol. The 250ml cans, boasting 5% ABV, are set to roll out in wholesale and convenience stores in February, followed by a nationwide presence in grocery stores in the spring. Priced at £2.30 for a 12-count, the launch will be accompanied by a summer marketing campaign encompassing PR, social media, influencers, sampling, and out-of-home advertising. “While Absolut Vodka and Sprite have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers," said Francesco Ottaviano, Global RTD portfolio director at Pernod Ricard. Image Credit: The Coca-Cola Company ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 81% | Activity: 90% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pre-mixed Alcohol:** The introduction of Absolut Vodka & Sprite in a pre-mixed cocktail can taps into the growing trend of convenience and portability in the alcohol industry. - **Ready-to-drink Cocktails:** The launch of Absolut Vodka & Sprite in pre-mixed cans caters to the increasing demand for convenient and refreshing beverages with an added alcoholic twist. - **Collaborative Product Innovation:** The partnership between The Coca-Cola Company and Pernod Ricard showcases the trend of collaboration in developing unique and enticing beverage offerings for consumers. ### Sectors Adopting This - **Alcohol:** The introduction of Absolut Vodka & Sprite in a pre-mixed cocktail can presents an opportunity for the alcohol industry to offer convenient and portable beverage options to consumers. - **Beverage:** The launch of Absolut Vodka & Sprite in pre-mixed cans taps into the demand for ready-to-drink cocktails and provides a refreshing beverage option for consumers. - **Marketing and Advertising:** The summer marketing campaign accompanying the launch of Absolut Vodka & Sprite highlights the potential for marketing and advertising agencies to create engaging campaigns for new beverage products. ## Related on Trend Hunter - [Watermelon-Flavored Citrus Cocktails](https://www.trendhunter.com/trends/absolut-sprite.md) - [Sparkling Cranberry Vodka Beverages](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Flavorful RTD Expansions](https://www.trendhunter.com/trends/absolut-x-ocean-spray.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md) - [Hard Soft Drink Refreshments](https://www.trendhunter.com/trends/bottlegreen-vodka-spritz.md) - [Summer-Ready RTD Launches](https://www.trendhunter.com/trends/absolut-ocean-spray-variety.md)