# Faux-Retro Movie Trailers Absolut Vodka Presents 'Lemon Drop,' Starring Ali Larter By Ryan Hinkson | Published 2010-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-vodka-presents-lemon-drop References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/07/absolut-pours-lemony-whitesploitation-flick.html) & [adland](http://adland.tv/commercials/absolut-lemon-drop-trailer-ali-larter-2010-30-usa) Forget the summer blockbusters fighting for supremacy at the box office this season, I'm most excited to see [Absolut Vodka](https://www.trendhunter.com/trends/wicked-cocktail-event) Presents 'Lemon Drop' starring Ali Larter. The hilarious faux-retro movie trailer for the flick, which will actually be released on [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws), shows Ali Larter as 70s action hero 'Lemon Drop.' The tie-ins to Absolut's [lemon flavored vodka](https://www.trendhunter.com/trends/lemon-drop-martini) are painfully obvious, but it's all in good fun and great marketing. So who needs to see 'Eclipse' when Absolut Vodka presents 'Lemon Drop?' ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Faux-retro Marketing:** The trend of using faux-retro marketing for products or services provides a disruptive opportunity for companies to capitalize on nostalgia and create a unique brand experience. - **Social Media Film Releases:** The trend of releasing films on social media gives companies the opportunity to create hype and attract a wider audience while saving on traditional marketing expenses. - **Brand Tie-ins:** The trend of incorporating products or services in film, such as with the 'Lemon Drop' trailer, offers opportunities for companies to connect with consumers in a unique and entertaining way. ### Industries Being Reshaped - **Beverage:** The beverage industry can create disruptive innovation opportunities by incorporating their products in creative ways, such as through film tie-ins or unique marketing campaigns like faux-retro trailers. - **Film:** The film industry can capitalize on social media releases and creating unique marketing campaigns like faux-retro trailers to create buzz and attract a wider audience. - **Advertising:** The advertising industry can utilize the trend of brand tie-ins in film or social media releases to create unique and memorable campaigns that connect with consumers in new ways. ## Related on Trend Hunter - [Vodka-Movie Crossover Campaigns](https://www.trendhunter.com/trends/nope.md) - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Celebrity Lemonade Cocktails](https://www.trendhunter.com/trends/owls-brew-1.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Lemon-Flavored Vodka Expressions](https://www.trendhunter.com/trends/lemon-flavored-vodka.md) - [RTD Lemon Drop Martinis](https://www.trendhunter.com/trends/lemon-drop-martini.md)