# Blank Bottle Branding Absolut Vodka No Label Edition Coming in September By Christina Butty | Published 2009-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-vodka-no-label-edition References: [hypebeast](http://hypebeast.com/2009/08/absolut-vodka-no-label-edition/) & [colette.fr](http://www.colette.fr/#/eshop/article/253078/absolut/61/) For more than a couple of decades [Absolut vodka](https://www.trendhunter.com/trends/absolut-introduces) has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction, [Absolut Vodka](https://www.trendhunter.com/trends/dr-samuel-ross) is introducing a "no label" edition. Absolut went in this direction to challenge labels and prejudice caused by branding, which they are masters of. This Absolut Vodka [no label edition](https://www.trendhunter.com/trends/upstate-vodka-black-oxford) will be available at Colette’s online store August 24th. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Label-challenging:** The trend of challenging labels and prejudice caused by branding presents innovation opportunities for companies to explore new ways of marketing their products. - **Minimalist Branding:** The trend of minimalist branding offers disruptive innovation opportunities for businesses to create unique, eye-catching designs that stand out in a cluttered market. - **Artistic Partnerships:** The trend of collaborating with artists and designers opens up innovation opportunities for companies to create memorable and visually captivating marketing campaigns. ### Who This Affects Most - **Alcohol:** The alcohol industry can leverage the label-challenging trend to reinvent their branding strategies and appeal to a wider audience that values authenticity and individuality. - **Design:** The design industry can capitalize on the minimalist branding trend by offering creative solutions and custom designs that help companies differentiate themselves in the market. - **Art:** The art industry can explore artistic partnerships to showcase their talent and create unique collaborations that drive innovation and generate new revenue streams. ## Related on Trend Hunter - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Artsy Painting-Inspired Bottles](https://www.trendhunter.com/trends/absolut-3.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md)