# Splatter Painted Bottles ABSOLUT UNIQUE Features Four Million Different Bottles Designs By Trenton Millar | Published 2012-09-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-unique References: [hypebeast](http://hypebeast.com/2012/08/absolut-unique-4-million-uniquely-artful-bottles) & [absolut](http://www.absolut.com/ca) The ABSOLUT UNIQUE creative initiative sees the veteran vodka brand releasing four million [uniquely designed bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle). ABSOLUT VODKA tweaked its bottle making machines so that the machines could make a different bottle design each time. This is impressive, given that the machines were built to make the same bottle every time, not a different one. Using 38 different colors of paint and [51 different patterns](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn), the machines forged the ABSOLUT UNIQUE bottles with splash guns and color generating machines. The bottles all have a numbered label as well. Being released on September 3rd, the ABSOLUT UNIQUE creative initiative is a artistic business move that gets customers involved by being able to choose the bottle off the shelf that fits their personality best. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Customized Packaging:** The ABSOLUT UNIQUE initiative demonstrates the growing trend of personalized and unique packaging designs, offering consumers an opportunity to express their individuality. - **Disruptive Manufacturing:** The use of innovative techniques and technologies to create four million unique bottle designs challenges traditional manufacturing processes and opens doors to new possibilities in the beverage industry. - **Interactive Consumer Experience:** ABSOLUT UNIQUE engages customers by allowing them to actively participate in the product selection process, creating a memorable and interactive experience. ### Who This Affects Most - **Alcohol & Beverage:** The ABSOLUT UNIQUE initiative presents an innovative approach to packaging design and manufacturing in the alcohol industry, potentially setting a new standard for other beverage brands. - **Marketing & Advertising:** The concept of personalized and unique packaging designs offers opportunities for marketing and advertising companies to create targeted campaigns that appeal to consumers' desire for individuality. - **Manufacturing & Production:** The ABSOLUT UNIQUE initiative highlights the potential for disruption in the manufacturing and production sector, showcasing how traditional processes can be transformed to produce highly customizable and unique products. ## Related on Trend Hunter - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md)