# Ssssslick Vodka Campaign Absolut Pear Snake Ads on TouchTunes By Bianca | Published 2007-12-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-pear References: [adrants](http://www.adrants.com/2007/12/absolut-pear-vodka-promoted-with-gluttono.php) Looking for the perfect drink to *pear* your holiday goodies with? Absolut [Vodka](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage) has released their flavor, Absolut Pear, along with a sssssstunning campaign featuring a gluttonous snake. The Swedish vodka company selected a [vibrant green snake](https://www.trendhunter.com/trends/huang-yu-xing) to be the mascot in their ads which appears to have swallowed an entire pear whole. The promotions will appear on billboards as well as on 10,000 TouchTunes systems until January 4th. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Vibrant Snake Mascots:** Opportunity for companies to use vibrant animal mascots in their advertising campaigns. - **Creative Flavor Campaigns:** Opportunity for companies to create unique flavor campaigns to promote products. - **Digital Advertising on Touchtunes:** Opportunity for companies to leverage TouchTunes systems for targeted digital advertising. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to utilize creative advertising campaigns. - **Outdoor Advertising:** Opportunity for outdoor advertising companies to offer unique and eye-catching billboard campaigns. - **Digital Advertising Platforms:** Opportunity for digital advertising platform companies to partner with TouchTunes for targeted advertising. ## Related on Trend Hunter - [Citrusy Shooter Spirits](https://www.trendhunter.com/trends/absolut-nights-orange-peel.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Natural Honey-Flavored Vodkas](https://www.trendhunter.com/trends/absolut-hunni.md) - [Shellfish-Inspired Cocktail Creations](https://www.trendhunter.com/trends/oyster-martini.md) - [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Film-Inspired Cocktail Experiences](https://www.trendhunter.com/trends/wicked-cocktail-event.md)