# ABSOLUT's Final Reveal Graphic Novelist Rafael Grampá Co-Creates User-Inspired Film (SPONSORED) By Taylor Keefe | Published 2014-03-14 | Updated 2014-03-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-next-frame-project References: [absolut](http://www.absolut.com/us/collaborations/rafael-grampa/) & [facebook](https://www.facebook.com/AbsolutUS) Graphic novelist Rafael Grampá has created a film like no other. The award-winning artist joined forces with [ABSOLUT](http://ad.doubleclick.net/ddm/clk/279662004;107082436;c) and participants from around the world to create a uniquely crowdsourced animated film inspired by ideas submitted from online users. The film 'Dark Noir' is a result of the #NextFrame project, a collaboration between Grampá, ABSOLUT and a global audience of creative minds. Working with a community of Facebook fans, Grampá provided a creative outlet for people to share their ideas with the world. The interactions helped inspire the community and Grampá, culminating in a film that blends their collective imaginations. Grampá then rounded up the best animators he could find and transformed their creation into a 2D-3D mash-up animated short. The making-of featurette (see below) gives you an insightful look at Grampá's creative process; watching him transform as he attempts to interpret his art and thousands of crowdsourced ideas into his first 3D animated film. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 99% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Content Creation:** Businesses can engage audiences and collect creative ideas by crowdsourcing content creation, leading to unique and innovative products or projects. - **Collaborative Creative Projects:** Artists and brands can team up with their audiences to create unique visual content through collaborative creative projects, resulting in visually stunning creations that blend collective imaginations. - **Merging 2D and 3D Animation:** The merging of 2D and 3D animation technologies in film projects can push the boundaries of animation and lead to visually stunning results. ### Where This Applies - **Marketing and Advertising:** Marketing and advertising firms can use crowdsourcing and collaboration to develop unique and creative campaigns for their clients. - **Film and Animation:** Film and animation studios can utilize crowdsourcing and collaborative projects to create innovative and visually stunning content. - **Social Media and Community Management:** Social media and community management firms can use crowdsourcing campaigns to increase engagement and interaction on social media platforms. ## Related on Trend Hunter - [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md) - [AI-Created Neighborhood Cocktails](https://www.trendhunter.com/trends/ai-generated-cocktails.md) - [Artsy Painting-Inspired Bottles](https://www.trendhunter.com/trends/absolut-3.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Toronto Visual Artist Installations](https://www.trendhunter.com/trends/johnnie-walker-chuck-anderson.md) - [Street Artist Tequila Collaborations](https://www.trendhunter.com/trends/gustavo-zermeo-jr.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)