# Soviet-Inspired Booze Branding The ABSOLUT Moscow Bottle Design Shows National Pride By Jana Pijak | Published 2013-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-moscow References: [lovelypackage](http://lovelypackage.com/absolut-moscow/) & [cg-eu](http://www.cg-eu.com/) After a collaboration with [Pernod Ricard](https://www.trendhunter.com/trends/absolut-vodka-sprite) and Russian fashion designer Alena Akhmadullina, [Cocoon Group](https://www.trendhunter.com/trends/cocoon-chill) has created this impressive bottle design for the limited edition launch of [ABSOLUT Moscow](https://www.trendhunter.com/trends/absolut). Paying tribute to the rich culture of Russia, this colorful bottle features a kaleidoscopic graphic of the nation's stylish and history-enriched capital. Launched in April 2013, this limited edition of ABSOLUT Moscow vodka is sure to appeal to the brand's loyal customer with a love for clever branding and graphic design. The bottle is also sure to appeal to Russian consumers who are eager to show pride for their nation. Making a gorgeous collector's item, this limited edition vodka combines the traditional taste of ABSOLUT with a vivid label that is sure to attract a consumer's eye. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **National Pride Branding:** Brands can incorporate national symbols or themes to appeal to consumers' sense of identity and build emotional connections with their products. - **Limited Edition Packaging:** Creating limited edition packaging and products based on special events or collaborations can attract consumer attention and create a sense of exclusivity. - **Collaborative Product Design:** Collaboration between fashion designers and alcoholic beverage brands can create unique and visually appealing product designs that target a specific audience. ### Where This Applies - **Alcoholic Beverage Industry:** Alcoholic beverage brands can create limited edition runs with national designs or themes to generate interest and drive sales. - **Fashion Industry:** Fashion designers can collaborate with alcoholic beverage brands to create unique designs on product packaging, expanding their influence and reach into new markets. - **Marketing and Advertising Industry:** Branding and advertising agencies can help brands find ways to incorporate national identity into their products to better connect with their target audience on an emotional level. ## Related on Trend Hunter - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Artsy Painting-Inspired Bottles](https://www.trendhunter.com/trends/absolut-3.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md)