# Meet Perfection From a Small Village in Sweden to the World Over By Trend Hunter | Published 2014-09-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-meet-perfection References: [absolut](http://www.absolut.com/us/meetperfection/) & [facebook](https://www.facebook.com/AbsolutUS) *Brought to you by Absolut* From seed to sip, every drop of Absolut Vodka is expertly crafted by generations of farmers and distillers from the small village of Åhus, Sweden —in a region with more than 400 years of superior vodka-making expertise. What’s their secret? High quality, locally sourced ingredients— pristine aquifer water & pure winter wheat (the latter carefully selected in partnership with 450 local farmers). These high quality ingredients, in conjunction with the care and attention of a village that has been crafting vodka since 1879, results in a smooth, rich vodka that transforms any cocktail. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Craftsmanship:** Utilize traditional crafting techniques and high-quality ingredients to create premium products. - **Local Sourcing:** Source ingredients locally to ensure freshness and support local farmers. - **Sustainable Production:** Adopt sustainable practices in production processes for a more eco-friendly approach. ### Who This Affects Most - **Alcohol Manufacturing:** Incorporate traditional methods and high-quality ingredients to produce premium alcoholic beverages. - **Agriculture:** Collaborate with local farmers to source fresh and sustainable ingredients for various food and beverage products. - **Hospitality:** Partner with local producers to offer guests a unique and sustainable culinary experience. ## Related on Trend Hunter - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Pressed Apple-Based Spirits](https://www.trendhunter.com/trends/upstate-vodka.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Shellfish-Inspired Cocktail Creations](https://www.trendhunter.com/trends/oyster-martini.md) - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Swedish Aquavit Expansions](https://www.trendhunter.com/trends/midvinter.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Spiced Vodka-Based Shot Spirits](https://www.trendhunter.com/trends/absolut-nights-nordic-spice.md)