# Sultry Macho Mantography The ‘ABSOLUT MAX' Photo Spread for Pref Magazine is Spicy By Amanda Chang | Published 2010-10-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-max References: [fashionserved](http://www.fashionserved.com/gallery/ABSOLUT-MAX-for-Pref-Magazine/656133) & [behance.net](http://www.behance.net/ferrancasanova/frame) You may need a cold shower or a fan after looking at the ABSOLUT MAX photo spread for Pref Magazine. With six-pack-bearing abs and a vivid sea of ripping muscles, the models in this sizzling editorial is the perfect eye-candy for its viewers. Photographed by Ferran Casanova, the boys are portrayed in [seductive or athletic poses](https://www.trendhunter.com/trends/velvet-heat) whether [shirtless, pantless](https://www.trendhunter.com/trends/tom-of-finland-foundation) or literally half-dressed. One thing is for sure, if you enjoy [half-nude editorials](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and engorged muscles, the ABSOLUT MAX is a photospread that will do nothing but satisfy. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Editorial Photography:** Opportunity for photographers to push the boundaries of seduction and athleticism in their photo spreads. - **Body Positivity:** Potential to challenge conventional beauty standards and showcase diverse body types in editorial content. - **Visual Storytelling:** Innovation in creating captivating narratives through provocative and visually appealing photo spreads. ### Industries Being Reshaped - **Fashion and Lifestyle:** Opportunity for fashion brands and lifestyle magazines to feature bold and empowering editorial content that resonates with diverse audiences. - **Fitness and Wellness:** Potential for fitness brands and wellness publications to highlight the importance of body acceptance and embracing different forms of physical beauty. - **Art and Media:** Innovation in the creation and consumption of visually stunning and thought-provoking editorial photography that sparks conversations and emotions. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)