<!-- canonical: https://www.trendhunter.com/trends/absolut-lomo-absolut-launches-gallery-to-share-consumer-photos -->
<!-- robots: noindex -->

# Absolut Lomo
Absolut Launches Gallery to Share Consumer Photos

By Carlos Calderon | Published 2007-02-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-lomo-absolut-launches-gallery-to-share-consumer-photos
References: [absolut](http://www.absolut.com/lomo) & [lomography](http://www.lomography.com)

For the first time ever in ABSOLUT history, people are encouraged to participate with [own photos](https://www.trendhunter.com/trends/hipstamatic) in the project. The pictures will be hand-fitted to the Gallery wall and featured in the exhibition.

The brief is straight to the point: "To shoot one or a series of images capturing your vision of ABSOLUT. Photographers are welcome to send in photos until February 28, 2007."

**Implications** - As the digital age advances, corporations have a valuable opportunity to build direct relationships with their consumers Online. One of the best ways a corporation can create a lasting connection with consumers is by running a contest that requests [creative input from consumers](https://www.trendhunter.com/trends/iceberg-vodka), increasing interactivity.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 28% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Consumer-generated Content:** ABSOLUT's call for consumer photos demonstrates the growing trend of using user-generated content as a way for companies to build direct relationships with their consumers.
- **Interactive Advertising:** ABSOLUT's consumer photo contest is an example of how corporations can use interactive advertising to increase consumer engagement and create lasting connections.
- **Brand Community Building:** ABSOLUT's initiative to feature consumer photos in their gallery shows the trend towards building brand communities by involving customers in marketing efforts.

### Where This Applies

- **Alcohol:** The ABSOLUT photo contest is a disruptive innovation in the alcohol industry, showing how companies can create unique marketing campaigns to engage consumers.
- **Marketing and Advertising:** The ABSOLUT photo contest highlights a shift towards more interactive and creative advertising campaigns, disrupting traditional marketing strategies.
- **Social Media:** ABSOLUT's use of consumer-generated photos showcases the growing trend in social media to leverage user-generated content for marketing and advertising purposes.

## Related on Trend Hunter

- [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md)
- [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md)
- [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md)
- [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md)
- [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md)
- [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md)
- [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md)
- [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md)
- [Film-Inspired Cocktail Experiences](https://www.trendhunter.com/trends/wicked-cocktail-event.md)