# Elderflower-Infused Vodkas Absolut Juice Pear & Elderflower is a Springtime Vodka Option By Katherine Pendrill | Published 2020-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-juice-pear-elderflower References: [delish](https://www.delish.com/food-news/a32041167/absolut-juice-vodka-pear-and-elderflower/) & [drizly](https://drizly.com/liquor/vodka/flavored-vodka/absolut-juice-pear-and-elderflower-vodka/p102446?clickid=0Qby3F1B0xyOU5PwUx0Mo3cmUkixxUR-lSudQw0&irgwc=1&utm_source=impact&utm_medium=affiliates&utm_campaign=10078&utm_content=mediapartner&utm_keyword=567662) This spring, you can give your home bar a seasonal makeover by adding Absolut Juice Pear & Elderflower. Absolut is no stranger to [flavored offerings](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) and the new Absolut Juice Pear & Elderflower joins the brand's existing Juice lineup. Just like [Absolut Juice Strawberry](https://www.trendhunter.com/trends/suntorys-196-strawberry) and Absolut Juice Apple, the new Juice Pear & Elderflower product combines [Absolut vodka with 5% real juice](https://www.trendhunter.com/trends/absolut-ocean-spray-variety). As the online description for the new flavor reads: "Fresh aroma with a distinct fruitiness of ripened pear and sunny elderflower, followed by soft floral notes all in a balanced harmony." In other words, you can expect a fruity taste and well-balanced sweetness. Some customers will also be happy to know that the new spirit is gluten-free. Absolut Juice Pear & Elderflower is available nationwide as of April 1st. Image Credit: *Absolut Vodka.* ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruity Infused Spirits:** There is a growing trend of alcoholic beverages infused with fruit flavors that presents an opportunity for companies to create new and unique flavor combinations. - **Gluten-free Spirits:** The demand for gluten-free products is increasing, and this trend presents an opportunity for companies to create gluten-free spirits that cater to this market. - **Seasonal Beverages:** The popularity of seasonal beverages such as Absolut Juice Pear & Elderflower presents an opportunity for companies to create limited-time offerings that appeal to customers looking for a unique drinking experience. ### Who This Affects Most - **Alcoholic Beverage Industry:** Companies in the alcoholic beverage industry can take advantage of the growing trend of fruity infused spirits and gluten-free products by creating new and unique flavor combinations that cater to a wider market. - **Food and Beverage Industry:** The popularity of seasonal beverages creates opportunities for companies in the food and beverage industry to create limited-time offerings that appeal to customers looking for a unique drinking experience. - **Health and Wellness Industry:** The demand for gluten-free products is increasing, and this presents an opportunity for companies in the health and wellness industry to create gluten-free spirits that cater to this market. ## Related on Trend Hunter - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Natural Honey-Flavored Vodkas](https://www.trendhunter.com/trends/absolut-hunni.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Collaboration Elderflower Liqueurs](https://www.trendhunter.com/trends/edwards-1902-x-bottlegreen-elderflower-liqueur.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Flavorful RTD Expansions](https://www.trendhunter.com/trends/absolut-x-ocean-spray.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Watermelon-Flavored Citrus Cocktails](https://www.trendhunter.com/trends/absolut-sprite.md) - [Citrusy Shooter Spirits](https://www.trendhunter.com/trends/absolut-nights-orange-peel.md)