# Cilantro-Infused Vodka Absolut Flavored Vodka is Introducing a New Herb Flavor to Its Collection By Janelle Savel | Published 2014-03-27 | Updated 2014-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-flavored-vodka References: [absolut](http://www.absolut.com/ca/products/absolut-cilantro/) & [absolut](http://www.absolut.com/ca/collaborations/) There's a new staple to add to your bar collection; the [Absolut flavored vodka](https://www.trendhunter.com/trends/absolut-x-ocean-spray) in Cilantro is a contemporary vodka that will spice up your drinks. The flavor has aromatic hits of cilantro and lime, which make it clean, refreshing and very interesting. Absolut was inspired from the flavors of Latin America; the [zesty taste of lime](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka) in recipes adds a tangy yet subtle experience for your taste buds. This vodka will spice up drinks with an unforgettable flavor. It is all-natural and has [no added sugar](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas), which is ideal for health-conscious consumers. This unique blend combines ripe quality taste, and can be added to minty summer drinks for a refreshingly satisfying beverage. Absolut vodka cilantro takes the hassle out of crushing ingredients for mixes, and instead creates an effortless and easy-to-enjoy drink in no time. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Vodka:** Disruptive innovation opportunity: Create unique and exotic flavored vodkas to cater to the adventurous taste preferences of consumers. - **Health-conscious Spirits:** Disruptive innovation opportunity: Develop spirits with no added sugar or artificial ingredients to cater to the growing demand for healthier alcoholic options. - **Effortless Mixology:** Disruptive innovation opportunity: Create pre-mixed cocktails or infused spirits that offer convenience and ease of use for consumers, eliminating the need for additional ingredients. ### Industries Being Reshaped - **Alcoholic Beverage:** Disruptive innovation opportunity: Introduce unique and unconventional flavors to the alcoholic beverage industry to attract a wider consumer base. - **Health Food and Beverage:** Disruptive innovation opportunity: Merge the alcoholic beverage industry with the health food and beverage sector by creating low-sugar, all-natural spirits that align with health-conscious consumer preferences. - **Mixology and Bartending:** Disruptive innovation opportunity: Develop innovative tools, techniques, and pre-packaged products that streamline the process of creating cocktails for both professionals and home bartenders. ## Related on Trend Hunter - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md) - [Sparkling Cranberry Vodka Beverages](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage.md)