# Herbaceous Vodka Spirits 'Absolut Extrakt' is an Apothecary-Inspired Herb-Infused Vodka By Laura McQuarrie | Published 2017-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-extrakt References: [thedieline](http://www.thedieline.com/blog/2017/11/6/absolut-extrakt) & [absolut](https://www.absolut.com/us/) 'Absolut Extrakt' introduces an all-new herb-infused vodka that offers a modern take on age-old apothecary products. The new variety of vodka was created as a new contender in the [shots category](https://www.trendhunter.com/trends/amp-shot), as vodka is traditionally seen as an alcohol that's too strong and harsh in taste to be enjoyed in this way. As an alternative to the many ultra-sweet and artificially flavored alcohol products on the market that are meant consumed in the form of a shot, Absolut Extrakt was developed as a refreshingly bold and herbaceous new option. The herb-infused vodka prominently features [cardamom](https://www.trendhunter.com/trends/functional-wellness-ingredients), which is a subtle spice that lends itself well to a variety of sweet and savory food and beverage applications. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Herb-infused Spirits:** Opportunity for other liquor brands to explore herb-infused varieties to cater to changing consumer preferences. - **Modernizing Traditional Products:** Opportunity for brands to put a modern spin on traditional products and cater to younger demographics. - **Alternative to Ultra-sweet Alcohol:** Opportunity for brands to create less sweet alcohol products that can be enjoyed as shots. ### Who This Affects Most - **Beverage:** The beverage industry can explore the herb-infused trend and target younger demographics. - **Liquor:** The liquor industry can expand their product offerings to include more herb-infused options. - **Alcoholic Shots:** The shots industry can explore less sweet and more refreshingly bold options like Absolut Extrakt. ## Related on Trend Hunter - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Collaborative Spiced Vodka](https://www.trendhunter.com/trends/absolut-x-tabasco.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Lower-ABV Flavored Vodkas](https://www.trendhunter.com/trends/flavored-absolut-vodka.md) - [Citrusy Shooter Spirits](https://www.trendhunter.com/trends/absolut-nights-orange-peel.md) - [Natural Honey-Flavored Vodkas](https://www.trendhunter.com/trends/absolut-hunni.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md)