# Limestone Bedrock Vodkas Absolut Elyx Brings a Rich Luxurious Taste to the Palette By Matt Ho | Published 2011-07-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-elyx References: [bornrich](http://www.bornrich.com/entry/absolut-elyx-super-premium-vodka-is-hand-crafted-in-single-batches/) & [absolut](http://www.absolut.com) Drinking vodka at house parties doesn’t usually conjure up a classy image, but then again, not everyone had the Absolut Elyx on hand. Absolut Elyx is a [super premium vodka](https://www.trendhunter.com/trends/zarova-vodka) that’s guaranteed to be refreshing on the palette. The creation of this luscious drink starts off with a hand-selected Råbelöf wheat which is suppose to bring a fruity and floral flavor. The water used in this vodka is “filtered by nature and distillery rests on its own natural underground springs,” according to Bornrich. If that’s not convincing, then I should mention that the water is never exposed to any pollution since it’s filtered through a boulder ridge and limestone bedrock. If this is as good as it sounds, all the rock stars will likely be grabbing one for themselves. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 16% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Super Premium Vodka:** The trend towards super premium vodkas like Absolut Elyx offers an opportunity to create luxurious and high-end vodka experiences. - **Natural Filtration:** The trend of using natural filtration methods, such as limestone bedrock, in vodka production creates an opportunity for sustainable and ecologically-friendly spirits. - **Flavor Innovation:** The trend of incorporating unique and flavorful ingredients, like hand-selected Råbelöf wheat, presents opportunities for creating distinctive and memorable vodka taste experiences. ### Sectors Adopting This - **Beverage:** The beverage industry can tap into the trend of super premium vodkas and natural filtration methods to offer high-end and sustainable vodka options. - **Hospitality:** The hospitality industry can incorporate super premium vodkas and flavor innovations into their bars and restaurants, attracting customers looking for luxurious and unique drinking experiences. - **Sustainable Manufacturing:** The trend towards natural filtration methods in vodka production presents opportunities for sustainable manufacturing practices, focusing on minimizing pollution and environmental impact. ## Related on Trend Hunter - [Ultra-Distilled Premium Vodkas](https://www.trendhunter.com/trends/lex-by-nemiroff.md) - [Super-Smooth Premium Vodkas](https://www.trendhunter.com/trends/white-claw-premium-vodka.md) - [Premium Unfiltered Vodka Spirits](https://www.trendhunter.com/trends/zakuska-vodka.md) - [Diamond Rye Vodkas](https://www.trendhunter.com/trends/belvedere-10.md) - [Shellfish-Inspired Cocktail Creations](https://www.trendhunter.com/trends/oyster-martini.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md) - [Refined Canadian Vodkas](https://www.trendhunter.com/trends/dillons-vodka.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md)