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# Boozy Dad Gifts
The Absolut Brazil Father's Day Bottles Celebrate Dads South of the Equator

By Michael Hines | Published 2010-08-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-brazil-fathers-day
References: [bornrich.org](http://www.bornrich.org/entry/absolut-celebrates-father-s-day-with-limited-edition-gift-bottles/) & [absolut](http://www.absolut.com/us)

I am tempted to father a child in Brazil, if only to get my hands on one of these [Absolut](https://www.trendhunter.com/trends/absolut-vodka-bottle-1) Brazil Father's Day bottles. With great risk comes great reward.

The Absolut Brazil Father's Day bottles feature three distinct collaborators and bottles. Jewelery designer Pedro Brando created bottles adorned with a ring and necklace. Optica Venture threw in a pair of sunglasses and a case that reads Absolut 100 with their bottle, and fashion designer João Henrique Correia put a silk necktie on his. Each bottle costs hundreds of dollars and is only available in São Paulo.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 56% | Activity: 48% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Dad Gifts:** Collaborating with designers can add luxury touches to traditional Father's Day gifts.
- **Regional Celebrations:** Celebrating regional holidays can create unique and exclusive marketing opportunities.
- **Personalized Bottles:** Customized bottles with added accessories can increase customer value and appeal.

### Where This Applies

- **Alcohol:** Alcohol companies can collaborate with designers for limited editions and increase sales.
- **Fashion:** Fashion designers can expand their offerings by collaborating with alcohol brands.
- **Accessories:** Companies that make and sell accessories like sunglasses, ties, and jewelry can collaborate with alcohol brands to create exclusive gift sets.

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