# Patriotic Americana Vodka Packaging The Absolut America Celebrates the Stars and Stripes By Michael Hemsworth | Published 2018-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-america References: [foodbev](https://www.foodbev.com/news/pernod-ricard-launches-limited-edition-absolut-america-bottle/) & [prnewswire](https://www.prnewswire.com/news-releases/absolut-goes-red-white--blue-to-celebrate-the-summer-with-new-limited-edition-absolut-america-bottle-300643110.html) The new Absolut America vodka bottle packaging has been unveiled by parent company [Pernod Ricard](https://www.trendhunter.com/trends/absolut-vodka-sprite) as a solute to patriotism that features a modern take on the [red, white and blue color scheme](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack). The limited-edition bottle has been announced alongside a partnership with the [Keep America Beautiful](https://www.trendhunter.com/trends/oyo-skincare) organization that will help to improve communities across the United States. This will be accomplished through a social media campaign that will see $1 donated for every photo shared with people partying with a purpose using the hashtag #AbsolutAmerica. The Absolut America vodka bottle packaging and partnership was detailed by Pernod Ricard USA Brand Director of Absolut, Shefali Murdia, who said, "Absolut has always embraced the magic of mixing – from cocktails to cultures to communities. With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene with delicious cocktails and a side of giving back." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Patriotic Packaging:** More consumer goods companies will release limited-edition products with patriotic packaging to tap into consumer demand for American-made goods. - **Socially-responsible Partnerships:** Brands will focus on partnerships with nonprofits or community organizations that align with their values to engage with socially-conscious consumers. - **Charitable Social Media Campaigns:** Companies will launch social media campaigns that donate to a cause for every post or share, encouraging consumers to engage with their brand while doing good. ### Industries Being Reshaped - **Alcoholic Beverages:** More alcoholic beverage companies will release limited-edition products with patriotic packaging, partnering with nonprofits or community organizations to engage with socially-conscious consumers and encourage sales. - **Consumer Goods:** Consumer goods companies will tap into the trend of patriotic consumerism by releasing limited-edition products with patriotic packaging, partnering with nonprofits or community organizations to engage with socially-conscious consumers and boost sales. - **Nonprofit Organizations:** Nonprofit organizations will continue to partner with companies on campaigns that encourage social change, leveraging the social media reach and financial resources of brands to make a positive impact. ## Related on Trend Hunter - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Artsy Painting-Inspired Bottles](https://www.trendhunter.com/trends/absolut-3.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md)