# Fruity Vodka Crossover Drinks Absolut® Introduces a New Ready-to-Drink Range with Ocean Spray By Kanesa D | Published 2024-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absolut-1 References: [prnewswire](https://www.prnewswire.com/news-releases/absolut-introduces-a-new-era-of-the-vodka-cran-with-the-absolut-vodka-and-ocean-spray-cranberry-ready-to-drink-range-302035674.html) & [absolut](https://www.absolut.com/en-ca/)  Absolut® breaks new ground in the beverage industry with the official launch of the Absolut and Ocean Spray® Vodka Cranberry cocktail in a convenient ready-to-drink (RTD) format, now accessible in the United States. Drawing inspiration from the timeless consumer-loved blend of [Absolut Vodka](https://www.trendhunter.com/trends/oyster-martini) and Ocean Spray® Cranberry Juice, the Vodka Cran™ RTD series amalgamates Absolut's top-tier imported vodka with authentic cranberry juice from Ocean Spray®, effervescent sparkling water, and natural flavors. The diverse range encompasses Vodka Cranberry™, Vodka Cran-Grape™, Vodka Cran-Pineapple™, and Vodka Cran-Raspberry™, available in an 8-count variety pack, single flavor 4-pack, or individual cans. "Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country," said Natalie Accari, Vice President, [RTD & Convenience North America](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage), [Pernod Ricard USA](https://www.trendhunter.com/trends/absolut-vodka-sprite). "We're pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format." Image Credit: Absolut® ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 77% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Convenient Ready-to-drink (RTD) Formats:** Absolut breaks new ground in the beverage industry with the official launch of the Absolut and Ocean Spray Vodka Cranberry cocktail in a convenient ready-to-drink (RTD) format. - **Fruity Vodka Crossover Drinks:** Absolut introduces a new ready-to-drink range with Ocean Spray, combining Absolut Vodka with authentic cranberry juice and natural flavors. - **Diverse RTD Flavor Varieties:** The Vodka Cran RTD series offers a diverse range of flavors, including Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple, and Vodka Cran-Raspberry. ### Industries Being Reshaped - **Beverage Industry:** Absolut's launch of a convenient ready-to-drink range with Ocean Spray presents disruptive innovation opportunities for the beverage industry. - **Alcoholic Beverage Industry:** The introduction of fruity vodka crossover drinks in a ready-to-drink format by Absolut and Ocean Spray opens up disruptive innovation possibilities for the alcoholic beverage industry. - **Consumer Packaged Goods Industry:** The development of a diverse range of ready-to-drink flavors by Absolut and Ocean Spray creates disruptive innovation opportunities within the consumer packaged goods industry. ## Related on Trend Hunter - [Sparkling Cranberry Vodka Beverages](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage.md) - [Flavorful RTD Expansions](https://www.trendhunter.com/trends/absolut-x-ocean-spray.md) - [Summer-Ready RTD Launches](https://www.trendhunter.com/trends/absolut-ocean-spray-variety.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Canned Bar-Quality Martini Cocktails](https://www.trendhunter.com/trends/absolut-passionfruit-martini.md) - [Cranberry Juice Cocktail Mixers](https://www.trendhunter.com/trends/ocean-spray-cocktail-mixers.md)