# Naturally Blue Absinthe Spirits Absinthia Absinthe Bleue Features a Color-Changing Ingredient By Laura McQuarrie | Published 2024-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/absinthia-absinthe-bleue References: [bevnet](https://www.bevnet.com/spirits/2024/absinthias-bottled-spirits-unveils-absinthia-absinthe-bleue-2/) & [absinthia](https://absinthia.com/products/absinthia-bleue-absinthe)  Absinthe's unique color is part of its appeal and Absinthia Absinthe Bleue is a new range from Absinthia’s Bottled Spirits that's infused with butterfly pea flower. This [color-changing](https://www.trendhunter.com/trends/platypus-punch-cocktail) ingredient sparks a transformation and with it, the brand invites drinkers to "watch as the cobalt blue liquid transforms into a mesmerizing opalescent blue louche." Absinthia Absinthe Bleue is something refreshingly different in the absinthe category and its name playfully uses "bleue," which typically references clear absinthe. This standout absinthe, naturally hued by the butterfly pea flower, is free from [artificial colors](https://www.trendhunter.com/trends/sensient-marine-blue-capri) and flavors, and it welcomes drinkers to start their journey with a visual feast. When enhanced with ingredients like citrus that alter the pH balance of the drink, more transformations take place, inspiring endless experimentation with color. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 85% | Activity: 15% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Color-changing Spirits:** Absinthia Absinthe Bleue features a color-changing ingredient that transforms the cobalt blue liquid into a mesmerizing opalescent blue louche. - **Natural Infusions:** Absinthia Absinthe Bleue is naturally hued by the butterfly pea flower, offering a refreshing and visually appealing alternative to artificially colored spirits. - **Experimentation with Color:** Absinthia Absinthe Bleue encourages endless experimentation with color by showcasing various transformations when mixed with ingredients like citrus. ### Who This Affects Most - **Alcohol & Beverage:** The alcohol and beverage industry can explore the trend of color-changing spirits to create visually captivating and unique drink offerings. - **Natural & Organic:** The natural and organic industry can leverage the trend of natural infusions to develop innovative products that appeal to consumers seeking healthier and more sustainable options. - **Hospitality & Entertainment:** The hospitality and entertainment industry can embrace the trend of experimentation with color to craft immersive and visually stunning drink experiences for guests. ## Related on Trend Hunter - [Color-Changing Drink Drops](https://www.trendhunter.com/trends/blure.md) - [Crystal Clear Absinthe Spirits](https://www.trendhunter.com/trends/devils-botany-london-absinthe.md) - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Botanical Violet-Hued Vodkas](https://www.trendhunter.com/trends/butterfly-lavender-vodka.md) - [Barrel-Aged Absinthe Spirits](https://www.trendhunter.com/trends/barrel-aged-absinthe.md) - [Algae-Tinted Blue Beers](https://www.trendhunter.com/trends/blue-beers.md) - [Sugar Plum Absinthe Liqueurs](https://www.trendhunter.com/trends/sugar-plum-fairy-liqueur.md) - [Color-Changing Lemonades](https://www.trendhunter.com/trends/butterfly-pea-flower-lemonade.md) - [Canned Absinthe Cocktails](https://www.trendhunter.com/trends/verte-absinthe-spirited-seltzer.md)