# Body-Building Makeup 'Abs in a Box for Men' Kit Will Have You Looking like Taylor Lautner By Meghan Young | Published 2010-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abs-in-a-box References: [bookofjoe](http://www.bookofjoe.com/2010/10/abs-in-a-box.html) & [itcosmetics](http://www.itcosmetics.com/index.php?page=shop.product_details&flypage=flyer_it.tpl&product_id=19&category_id=23&option=com_virtuemart&Itemid=111) If you're looking to be Jacob from 'Twilight' or even Taylor Lautner for Halloween, you will probably need the Abs in a Box for Men Kit. I'm not trying to rain on your parade, but unless you're going at it like a guido at the gym, you're probably not sanctioned to walk around topless. The Abs in a Box for Men Kit will solve all your [flabby problems](https://www.trendhunter.com/trends/dropoff). Created by It Cosmetics, it "offers both a defining cream containing caffeine and a [makeup palette](https://www.trendhunter.com/trends/snatched-contour-block) to both darken contours and lighten the summits of muscles," according to Book of Joe. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Male Body Makeup:** There is an opportunity to develop a full line of male body makeup products that can highlight and contour various muscles. - **Cosmetic Fitness Aids:** With the demand for quick fixes for the appearance of physical fitness, there is an opportunity to develop cosmetic products that aid in creating muscle definition. - **Gender-neutral Makeup:** As gender norms are breaking down, there is an opportunity for cosmetics companies to create gender-neutral makeup products that cater to all demographics, including body contouring products. ### Industries Being Reshaped - **Cosmetics Industry:** This industry can create new product lines to cater to the niche market of people who want to enhance their physical appearance through body makeup. - **Fitness Industry:** The popularity of instant body makeup demonstrates a demand for quick visual results, so the fitness industry could benefit from implementing new technologies that can offer immediate body sculpting. - **Gender-neutral Beauty Industry:** There is an opportunity for companies in this industry to create a gender-inclusive line of beauty and body products that cater to all genders, including products that increase muscle definition through makeup. ## Related on Trend Hunter - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Block-Style Contour Cosmetics](https://www.trendhunter.com/trends/snatched-contour-block.md)