# Giftable Perfume Packaging The Abracadabra Perfume Collection Was Created by Noreste By Mishal Omar | Published 2018-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abracadabra References: [thedieline](http://www.thedieline.com/blog/2018/2/6/abracadabra) Abracadabra is a perfume brand created by the design agency Noreste, which wanted to offer a unique, [personalized Christmas gift](https://www.trendhunter.com/trends/acqua-di-parma-christmas-collection) that its clients would remember. It is commonplace for design agencies to put their own distinct touches on the Christmas gifts they send to clients each year, and Noreste is no exception. The agency created a [collection of seven different perfumes](https://www.trendhunter.com/trends/scent-lab-has-introduced) under the title Abracadabra, and created the packaging for the collection as well. The packaging comes in [plain white boxes with minimal branding](https://www.trendhunter.com/trends/tale-of-wonders) in the form of gold lettering in one section, and the boxes themselves open up diagonally. The Abracadabra brand’s personalized and sophisticated nature ensures that Noreste is able to maintain solid relationships with its clients. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personalized Gifting:** Perfume brands and design agencies are creating personalized gifting experiences to increase customer loyalty. - **Exclusive Collections:** Brands are creating limited and exclusive collection of products to increase their premium appeal. - **Unique Packaging Design:** Brands are designing unique and visually appealing packaging to stand out on shelves and social media. ### Who This Affects Most - **Fragrance Industry:** Fragrance brands are exploring unique packaging and gifting options to attract customers and create customer loyalty. - **Design Industry:** Design agencies are creating unique gifting experiences to showcase their creativity and build relationships with clients. - **Luxury Industry:** Luxury brands are creating exclusive and premium collections with unique packaging to attract high-end customers and create buzz on social media. ## Related on Trend Hunter - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md) - [Customized Luxe Revived Perfumes](https://www.trendhunter.com/trends/unnamed-fragrance.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md)