# Impossible Journey Prints The ABP Awards Ads Suggest Reward for Torturous Treks By Amelia Roblin | Published 2010-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/abp-awards-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/abp_professional_communication_award_2010_desert) "The path to sucess is not easy," but as these ABP Awards ads affirm, it does come with its reward at the end. Using [unforgivable landscapes](https://www.trendhunter.com/trends/reconnect-with-nature) full of merciless predators, these [prints](https://www.trendhunter.com/trends/outdoor-advertising-campaign) surely commend those who go the extra mile to pursue teamwork, cooperation and interaction. These ABP Awards ads were developed by the Heads Brazil advertising agency in the name of the ABP Professional Communication Award 2010. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Rugged Advertising:** Opportunity to create ads that highlight the rewards of difficult journeys or challenges. - **Rewarding Persistence:** Opportunity to incentivize persistence and perseverance in the face of obstacles. - **Interactive Teamwork:** Opportunity to promote the benefits of teamwork and collaboration through experiential promotions. ### Sectors Adopting This - **Advertising:** Creating ads for brands that want to reward customers for persevering through challenges. - **Sports and Fitness:** Designing challenges that reward persistence and teamwork in sports and fitness campaigns. - **Travel and Tourism:** Promoting destinations or tours that can be seen as challenging but ultimately rewarding experiences. ## Related on Trend Hunter - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)