# Stigma-Addressing Diabetes Shorts Abbott Has Released a New Short Film — Above the Bias By Kalin Ned | Published 2025-02-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/above-the-bias References: [prnewswire](https://www.prnewswire.com/news-releases/abbotts-above-the-bias-film-reveals-misconceptions-can-impact-diabetes-care-302367723.html)  Abbott's new [short film](https://www.trendhunter.com/trends/no-decision-without-us), titled 'Above the Bias,' addresses the [stigma surrounding diabetes](https://www.trendhunter.com/trends/fidelis-care) and how misconceptions can negatively impact those living with the condition. A global survey accompanies the film. It reveals that over 2,600 individuals with diabetes face judgment and misinformation, often leading to social and medical consequences. Findings indicate that 40% have skipped or missed [medical appointments due to stigma](https://www.trendhunter.com/trends/function-health), while nearly a quarter have refrained from sharing their diagnosis out of embarrassment. The study also highlights that food-related comments, such as questioning whether someone should be eating a particular item, trigger stress responses comparable to high-pressure situations. Abbott's Above the Bias emphasizes the importance of shifting public perception and fostering a more supportive environment. It builds upon ongoing advocacy efforts to promote factual awareness about diabetes while demonstrating how encouragement can positively impact disease management. Image Credit: Abbott's ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 33% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Stigma-reducing Media:** Films like 'Above the Bias' that confront societal misconceptions about health conditions can reshape public narratives and reduce stigma. - **Empathy-driven Storytelling:** Using storytelling as a tool in healthcare can uncover deep emotional insights and influence societal attitudes toward chronic conditions. - **Data-backed Awareness Campaigns:** Incorporating survey data into awareness initiatives can effectively provide context and credibility, helping to dismantle prevailing myths. ### Who This Affects Most - **Healthcare Media:** The intersection of media and healthcare offers a platform for addressing misconceptions and promoting wellness education. - **Patient Advocacy:** Patient advocacy industries can leverage media and storytelling to amplify the voices of those with chronic conditions and reduce stigmatization. - **Mental Health Services:** Mental health industries have an opportunity to address the psychological impacts of stigma and misinformation in chronic disease management. ## Related on Trend Hunter - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [Diabetes-Focused Educational Campaigns](https://www.trendhunter.com/trends/the-state-of-t1d.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Diabetes-Condition Inclusive Dolls](https://www.trendhunter.com/trends/barbie-doll-1.md) - [Virtual Diabetes Awareness Islands](https://www.trendhunter.com/trends/animal-crossing-omnipod.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Destigmatizing Migraine Campaigns](https://www.trendhunter.com/trends/shades-for-migraine.md) - [Destigmatized Weight Health Campaigns](https://www.trendhunter.com/trends/modern-weight-management.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md)