# Mind-Blowing CGI Shorts Alex Roman's 'Above Everything Else' is a Stunning Commercial By Meghan Young | Published 2010-11-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/above-everything-else References: [psfk](http://www.psfk.com/2010/11/this-is-not-real-video.html) & [vimeo](http://vimeo.com/user1337612) 'Above Everything Else' is probably one of the most stunning, mind-blowing [CGI](https://www.trendhunter.com/trends/adidas-dubai) shorts ever produced. Once a person watches it once, it's hard to fathom that it's not real -- not one bit of it. Created by Alex Roman, 'Above Everything Else' is actually a commercial for [Grupo Cosentino](https://www.trendhunter.com/trends/grupo-boticrio)’s Silestone brand countertops. Who knew that such a [mundane subject could produce a commercial](https://www.trendhunter.com/trends/hexclad) of this caliber? Completely breathtaking, I suggest you take a moment to actually sit down and appreciate this work of art. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Mind-blowing CGI Shorts:** Disruptive innovation opportunity: Explore the use of CGI technology in advertising to create stunning and realistic visuals. - **Realistic CGI Commercials:** Disruptive innovation opportunity: Develop CGI commercials that blur the line between reality and virtuality, capturing viewers' attention. - **Commercializing Mundane Subjects:** Disruptive innovation opportunity: Find creative ways to advertise and commercialize everyday products that captivate audiences with their unique and unexpected approach. ### Who This Affects Most - **Film Production:** Disruptive innovation opportunity: Integrate CGI technology into film production, creating visually stunning and realistic scenes. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize CGI technology to create attention-grabbing and visually striking commercials that engage consumers. - **Interior Design and Home Improvement:** Disruptive innovation opportunity: Use visually captivating CGI renderings to showcase home products and inspire consumers in the interior design and home improvement industry. ## Related on Trend Hunter - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Ai-Generated Visual Streaming](https://www.trendhunter.com/trends/the-eternaut.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md)