# Inspiring Influencer Webisodes Westjet's Above and Beyond Series Highlights Inspiring Individuals By Laura McQuarrie | Published 2015-01-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/above-and-beyond References: [marketingmag](http://www.marketingmag.ca/brands/watch-this-westjet-goes-above-and-beyond-with-web-series-134358) & [westjet](http://www.westjet.com/) In its 'Above and Beyond' [web series](https://www.trendhunter.com/trends/mcdonalds-arches-ambition), [WestJet](https://www.trendhunter.com/trends/westjet-and-north-star-air) shares the stories of incredibly inspiring people who have done something outstanding, no matter how big or small this act may seem. In this particular video, WestJet shares the story of Josh, a teen who was bullied in highschool. Rather than responding to his peers with anger, Josh was able to turn his miserable situation around by holding the doors of his school open for other classmates. As kids tend to do, they thought it was weird and he was quickly given the nickname of "doorman." However, the simple action helped him to get to know others on a personal basis when he greeted them each morning. Over time, this radically changing his social life, the school's dynamic and eventually, Josh began to take on [public speaking engagements](https://www.trendhunter.com/trends/no-decision-without-us). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Inspirational Webseries:** Creating web series that highlight inspiring individuals and their stories can be a powerful tool for brand storytelling and connecting with audiences. - **Bullying Solutions:** Exploring innovative approaches to address bullying, such as finding small acts of kindness or gestures that can make a big impact, can provide new opportunities for social change and personal growth. - **Impactful Personal Stories:** Sharing personal stories of resilience and transformation can inspire and engage viewers, creating a platform for dialogue and promoting empathy. ### Sectors Adopting This - **Media and Entertainment:** Creating inspiring web series can attract a wide audience, engage viewers, and provide opportunities for brand partnerships and sponsorships. - **Education:** Exploring innovative anti-bullying strategies in schools, such as promoting empathy and encouraging small acts of kindness, can create a safer and more inclusive learning environment. - **Motivational Speaking:** Personal stories of overcoming adversity and inspiring others can create opportunities for motivational speakers to engage with audiences and share valuable life lessons. ## Related on Trend Hunter - [Bravery-Celebrating Short Films](https://www.trendhunter.com/trends/all-is-beauty.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Inspiring Mentorship PSAs](https://www.trendhunter.com/trends/bbbsa.md) - [Accessibility-Focused Video Series](https://www.trendhunter.com/trends/surrey-schools.md) - [Character-Driven Travel Series](https://www.trendhunter.com/trends/the-go-getters.md) - [Indigenous Sports Equipment Donations](https://www.trendhunter.com/trends/westjet-and-north-star-air.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Content Creator Development Programs](https://www.trendhunter.com/trends/canadas-next-top-creators.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md)