# Design-Driven Affordable Skincare DECIEM The Abnormal Beauty Company's Ethos Contradicts the Norm By Kalin Ned | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/abnormal-beauty-company References: [deciem](https://deciem.com) DECIEM The Abnormal Beauty Company is a Canadian business that looks at quality as "being authentic, being different, being functional, being beautiful and being sensibly priced." With its [ultra-minimalist branding identity](https://www.trendhunter.com/trends/beauty-market), its formula-packed product range, as well as its [cost-effective pricing list](https://www.trendhunter.com/trends/wildfleur), the beauty label is able to disrupt the traditional business model of the industry. With a growing portfolio, DECIEM The Abnormal Beauty Company has surely singled itself out to global consumers. Products across the range are packaged in a ubiquitous manner, signaling consistency and allowing for consumers to better understand the ingredients, purpose, and methods of usage tied to each offering. From skincare that boasts a [nutrient-rich formula](https://www.trendhunter.com/trends/acure-skincare) to supplements that will help consumers stay as healthy as possible, the company brings education and grooming to the forefront. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Design-driven Affordable Skincare:** The trend of creating skincare products that are affordable, minimalist and designed with authentic ingredients can disrupt the traditional business model of the beauty industry. - **Ultra-minimalist Branding Identity:** The trend of using an ultra-minimalist branding identity can set a beauty label apart, increase consumer understanding of products, and foster loyalty. - **Education-focused Skincare:** The trend of offering skincare and grooming products that educate consumers on the ingredients, purpose, and methods of usage can nurture trust, increase sales, and disrupt traditional business models. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry should look into adopting more authentic, minimalist, and educational approaches to product design and marketing. - **Wellness Industry:** The wellness industry can collaborate with skincare brands to offer more nutrient-rich supplements and grooming products that promote overall health and wellbeing. - **Consumer Education Industry:** The consumer education industry can seize opportunities to collaborate with skincare companies and provide consumers with more information on product ingredients and usage for making more informed purchasing decisions. ## Related on Trend Hunter - [Beauty Retailer Acquisitions](https://www.trendhunter.com/trends/estee-lauder-acquired-deciem.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Cost-Effective Skincare Initiatives](https://www.trendhunter.com/trends/choose-a-price.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Mystery-Driven Beauty Brands](https://www.trendhunter.com/trends/enigma-launched.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Skincare Research Hubs](https://www.trendhunter.com/trends/the-ordinary-white-papers.md)