# Stain-and-Odor-Proof Athletic Apparel Ably Apparel Offers Water, Stain, and Odor-Resistant Pieces By Grace Mahas | Published 2020-11-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ably-apparel References: [ablyapparel](https://ablyapparel.com/collections/trending/products/miya-womens-sports-bra?variant=37552549724349) & [ablyapparel](https://ablyapparel.com/collections/trending/products/victoria-womens-yoga-leggings?variant=37552637477053) Ably Apparel, the fashion label that leverages eco-friendly technology to repels liquids, tough stains, and strong odors from sticking to its fabrics, recently expanded its offering with the introduction of the new [sweat- and odor-proof leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings) and sports bras. The new offerings are made from a breathable and light-weight fabric that does not require washing after every wear, making them the perfect go-to for workouts, travel, or lounging without the worry of laundry. The Victoria Women's Yoga Leggings were designed for high-intensity workouts and yoga classes as well as offering the perfect "loungewear look." Plus, they feature a discrete pocket on the side that fits a cellphone. The Miya Women's Sports Bra, on the other hand, offers premium support that can be worn to any workout day after day without working about [odors or sweat marks](https://www.trendhunter.com/trends/wellen-patinatech-tshirt) The new pieces from Ably Apparel are now available to purchase online with the leggings priced at $75 and the sports bra at $60. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 66% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Stain- and Odor-proof Apparel:** Opportunity for fashion labels to leverage eco-friendly technology to repel liquids, tough stains, and strong odors from sticking to fabrics. - **Sweat- and Odor-proof Athletic Apparel:** Opportunity for athletic apparel brands to invest in breathable and lightweight fabric that does not require washing after every wear. - **Eco-friendly Technology in Fashion:** Opportunity for fashion brands to innovate and expand their product offering with the use of eco-friendly technology. ### Industries Being Reshaped - **Athletic Apparel:** Opportunity for athletic apparel brands to invest in breathable and lightweight fabric that does not require washing after every wear. - **Fashion:** Opportunity for fashion labels to leverage eco-friendly technology to repel liquids, tough stains, and strong odors from sticking to fabrics. - **Textile Manufacturing:** Opportunity for textile manufacturers to integrate eco-friendly technology into their production process to meet growing consumer demand for sustainable products. ## Related on Trend Hunter - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Probiotic-Infused Athleisure](https://www.trendhunter.com/trends/coperni-c-collection.md) - [Flattering Comfortable Leggings](https://www.trendhunter.com/trends/all-day-legging.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md)