# Mess-Free Mascara Wands Able Cosmetics' No Mess'Cara Mascara Reduces Smudges & Cleanup By Laura McQuarrie | Published 2019-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/able-cosmetics-no-messcara-mascara References: [allure](https://www.allure.com/story/new-mascara-brush-innovations-2019) & [ablecosmetics](https://ablecosmetics.com/products/no-messcara) The Able Cosmetics No Mess'Cara Mascara sets itself apart as an innovative cosmetic tool that helps to effortlessly achieve a smudge-proof eye look with voluminous, lifted lashes. For the most part, the mascara resembles most conventional products with its sleek all-black tube and straight applicator wand, but it also includes a tail-like component on the end of the mascara tube itself. This attachment is useful for creating a shield to prevent mascara from getting onto one's eyelid, yet still allowing one's mascara to be applied as usual with a familiar gesture. With many consumers wanting to be photo-ready with makeup that is polished and precisely applied, they are turning to products with applicators that allow for a greater range of control—which are ultimately also time-saving, as they help consumers to perfect their desired look the first time around. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 17% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smudge-proof Makeup:** The trend of makeup products with applicators that prevent smudges and offer greater control is on the rise. - **Innovative Mascara:** The Able Cosmetics No Mess'Cara Mascara sets itself apart as an innovative cosmetic tool by including a tail-like component that helps prevent smudging and allows for easy application. - **Effortless Makeup Application:** Consumers are seeking makeup tools and products that allow for easier and more efficient application, such as the Able Cosmetics No Mess'Cara Mascara with its unique shield feature. ### Industries Being Reshaped - **Cosmetics:** Cosmetics companies have an opportunity to develop innovative products that offer greater control and prevent smudging during application, as seen with the Able Cosmetics No Mess'Cara Mascara. - **Beauty Tools:** Beauty tool companies can tap into the trend of smudge-proof makeup by developing applicators and tools that offer greater control and precision during application. - **Fashion and Beauty Photography:** The rise of smudge-proof makeup can lead to opportunities in fashion and beauty photography, as models and clients seek photo-ready looks that are polished and precisely applied. ## Related on Trend Hunter - [Gentle Mascara Removers](https://www.trendhunter.com/trends/mascara-remover.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Grip-Friendly Mascaras](https://www.trendhunter.com/trends/lashscape-by-tilt.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md)