# Celebrity Cult Streetwear Collections Toronto Singer The Weeknd Debuts His Official Issue XO Duds By Kristina Marković | Published 2014-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abel-tesfaye References: [nylonguysmag](http://www.nylonguysmag.com/section/taste/) & [shop.theweeknd](http://shop.theweeknd.com/) Singer/songwriter Abel Tesfaye, who is better known as The Weeknd dropped The Official Issue [XO](https://www.trendhunter.com/trends/sciencebacked-serum) Collection on February 21st. Ever since The Weeknd’s album House of Balloons sent shockwaves across the globe he has maintained a distinct image. It is obvious that Abel Tesfaye and his company are building their own world for fans to crave entry. The latest project from the XO organization is an [exclusive clothing line](https://www.trendhunter.com/trends/bravado-x-dmx) with lookbook captures taken by Lamar Taylor in true Weeknd fashion. The lookbook features photographs of a dreamy female model posing against a Toronto night-time city backdrop taken from a glass high-rise building. The clothing line features the signature black and white XO logo printed on t-shirts, sweaters and sweatpants. The collection features zip-up hoodies with attention to details. The fashions are unisex which gives the clothing line versatility. Abel Tesfaye himself is featured in the clothing with his recognizable hair style. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Streetwear Collections:** Celebrities launching their own streetwear collections to connect with fans through fashion. - **Branded Fashion Lines:** Musicians and artists using their platform to launch clothing lines with their personal branding. - **Unisex Apparel:** Clothing lines offering unisex pieces to meet the growing demand for gender-neutral fashion options. ### Industries Being Reshaped - **Apparel:** Apparel companies can collaborate with musicians and artists to create their own fashion lines. - **Retail:** Retail companies can partner with celebrities to launch exclusive, limited-edition merch and clothing lines. - **Entertainment:** Entertainment companies can use fashion to expand the brand of their artists and musicians. ## Related on Trend Hunter - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Singer-Backed Coffee Machinery](https://www.trendhunter.com/trends/nespresso-2.md) - [Social Media-Inspired Merch Ranges](https://www.trendhunter.com/trends/x-merch-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)