# Sculpted Fitness Chocolates Abdominal Muscle Bars for Men By Noora Abu Eitah | Published 2008-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/abdominal-muscle-chocolate-bars-for-men References: [64.233.179.104](http://64.233.179.104/translate_c?hl=fr&ie=UTF-8&oe=UTF-8&langpair=fr|en&u=http://www.thetrendygirl.net/2008/06/des-tablettes-e.html&prev;=/language_tools) & [64.233.179.104](http://64.233.179.104/translate_c?hl=fr&ie=UTF-8&oe=UTF-8&langpair=fr|en&u=http://www.jphevin.com/catalogue.php?id_produit=318&type=expediables&lang=en&prev;=/language_tools) You know how they say [Swiss chocolate](https://www.trendhunter.com/trends/chocolat-stella) is the best in taste? Well I think French chocolate is the best in presentation. The chocolatier **Jean-Paul Hévin** launched the first [chocolate bars without sugar](https://www.trendhunter.com/trends/unchocolate-bars). These [abdominal muscle shaped bars](https://www.trendhunter.com/trends/protein-dubai-chocolate) come in three kinds: “Pecs,” Shelf “Muscle,” and “Fitness” without sugar. On Hévin’s official site, they describe the chocolate as powerful, manly, and intense. I don’t know if I really believe all this nonsense: no chocolate in this world will make men more masculine. I lost hope a long time ago… Yes, I am bitter, as bitter as this suga-free, brown powder bar from Paris. In case you are actually wondering, they sell for 2.20€ a bar. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Chocolates:** Disruptive innovation opportunity: Develop a line of sugar-free chocolates that are targeted towards health-conscious consumers. - **Functional Food:** Disruptive innovation opportunity: Create functional food products that promote muscle growth and overall fitness. - **Creative Chocolate Presentation:** Disruptive innovation opportunity: Explore innovative ways to present chocolate products to differentiate from competitors. ### Where This Applies - **Confectionery:** Disruptive innovation opportunity: Introduce new flavors and shapes to the confectionery industry to attract a wider consumer base. - **Sports Nutrition:** Disruptive innovation opportunity: Develop protein bars and snacks specifically designed to aid in muscle development and recovery. - **Luxury Food and Beverage:** Disruptive innovation opportunity: Incorporate unique and premium ingredients into luxury food and beverage products, such as high-quality chocolates. ## Related on Trend Hunter - [Low-Calorie High-Protein Chocolates](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Low-Calorie Chocolate Bars](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar.md) - [Keto-Friendly Chocolate Bars](https://www.trendhunter.com/trends/ketohero-belgian-chocolate-bars.md) - [Nutrient-Packed Chocolate Bars](https://www.trendhunter.com/trends/chocolove-bars.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Low-Sugar Chocolate Bars](https://www.trendhunter.com/trends/oobli-milk-chocolate-bars.md)