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# Brain Matter Cleaning Devices
The Abby Normal Soaps in a Jar are for Smart Cleaning

By Allison Love | Published 2010-08-30 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/abby-normal-soaps
References: [theawesomer](http://theawesomer.com/abby-normal-brain-soap/58415/) & [thinkgeek](http://www.thinkgeek.com/homeoffice/gear/e173)

These Abby Normal Soaps in a Jar are definitely a form of smart cleaning. The soaps are shaped like human brain matter and look quite eerie with their pink color and vein rivets.

The [raspberry smelling brain matter](https://www.trendhunter.com/trends/just-peachy-soap-bar) is the perfect accessory for some shower-time fun. Not only do they add some color to your cleaning routine, their [fruity smell](https://www.trendhunter.com/trends/cookie-scented-body-soap) and strange appearance will also give your shower a much-needed shake-up.

**Implications** - While [soaps in a jar](https://www.trendhunter.com/trends/dirt-destroyer) were once seen as instant re-gifts that can be given when you don't know what to get someone, these Abby Normal Soaps in a Jar are both fun and fantastic! If I got re-gifted these amazing soaps I would be very happy!

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 10% | Activity: 5% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Novelty Soap Products:** There is an opportunity for companies to create new and innovative soap products that are both fun and functional.
- **Sensory Shower Experience:** Companies can tap into the growing trend of enhancing the sensory experience of showering by creating unique products like scented and playful soap.
- **Disruptive Package Design:** Innovative package design can add value to consumer products by creating a unique and eye-catching visual appeal like that of the Abby Normal Soaps in a Jar.

### Sectors Adopting This

- **Personal Care Products:** Companies in the personal care industry can capitalize on the trend of creating fun and unique products like novelty soaps.
- **Home Decor:** Abby Normal Soaps in a Jar are an example of how companies focused on home decor can create playful and functional products for everyday use.
- **Gift and Novelty Items:** These novelty soaps in a jar are great examples of the type of unique items that can be marketed as fun gift and novelty items.

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