# Rambunctious Rocker Shoots The Abby Lee Kershaw Moussy Fall 2011 Campaign is Edgy Chic By Corinne Guirgis | Published 2011-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abby-lee-kershaw-moussy-fall-2011 References: [fashiongonerogue](http://fashiongonerogue.com/abbey-lee-kershaw-moussy-fall-2011-campaign-terry-richardson/) & [moussy.ne.jp](http://www.moussy.ne.jp/) Say goodbye to [Chanel](https://www.trendhunter.com/trends/coco-crush) and [YSL](https://www.trendhunter.com/trends/pouch-and-mirror) with the Abby Lee Kershaw Moussy Fall 2011 campaign, which showcases the [edgier side of fashion](https://www.trendhunter.com/trends/asos-inspired-by). The Japanese label enlisted the help of famed and controversial photographer Terry Richardson to give the campaign the boundary-pushing edge for which he is acclaimed. Striking a balance between feminine and badass, Kershaw shows there's more than one definition of beauty, rocking gritty styles from studded leather to fringe and 90s throwback denim washes. This is not the first time Kershaw has served as the face of the campaign, and with the visually enthralling images attracting people from all over the world, it certainly won't be the last. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Edgier Fashion Campaigns:** The use of controversial photographers like Terry Richardson in campaigns can attract a wider audience and push boundaries in the fashion industry. - **Redefining Beauty Standards:** Showing there's more than one definition of beauty by featuring models like Abby Lee Kershaw in edgy fashion campaigns can disrupt traditional beauty standards in the industry. - **90s Fashion Revival:** The inclusion of 90s throwback denim washes in the Abby Lee Kershaw Moussy Fall 2011 campaign demonstrates an opportunity for a potential revival of 90s fashion trends. ### Industries Being Reshaped - **Fashion Industry:** The Abby Lee Kershaw Moussy Fall 2011 campaign demonstrates the potential for edgier fashion campaigns to gain global attention and disrupt traditional beauty standards in the fashion industry. - **Photography Industry:** By using controversial photographers like Terry Richardson, the campaign showcases the potential to disrupt traditional photography practices and attract a wider audience for edgier fashion campaigns. - **Retail Industry:** The potential revival of 90s fashion trends featured in the campaign presents an opportunity for retailers to tap into nostalgia and offer 90s-inspired fashion to consumers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)