# Anime-Themed Pubs Abbotts Hotel in Australia Featured a Pokémon Menu for a Limited Time By Riley von Niessen | Published 2016-12-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/abbotts-hotel References: [food.theaureview](http://food.theaureview.com/news/this-waterloo-hotel-is-now-a-dedicated-pokepub-offer-pokemon-themed-menu-sydney/) & [abbottshotel.au](http://www.abbottshotel.com.au/) Over the summer, Pokémon GO was an international sensation, with players young and old exploring their area and beyond to capture the elusive [anime monsters](https://www.trendhunter.com/trends/pokpark-kanto), which is exactly what the Abbotts Hotel in Waterloo, Australia took advantage of. The pub decided to create a [Pokémon-themed menu](https://www.trendhunter.com/trends/mcdonalds-and-pokmon) when it noticed just how many people were capturing creatures within its immediate area. Featured on the menu was 'Pika-Chips,' 'Beef Burgémon with Chips,' ' Char'mander Grilled Steak' and 'Hot Dogs with a Squirt-Le of Tomato Sauce.' In addition to its Pokémon menu, Abbotts Hotel lured players in with in-game bait, giving avid collectors even more of a reason to stop by. While the menu only lasted a short while, its humorous focus appealed to [Pokémon GO players](https://www.trendhunter.com/trends/campbells-and-the-pokemon-company) in a big way, as Abbotts Hotel gave them a chance to come together and celebrate their obsession. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Anime-themed Pubs:** Creating anime-themed menus and incorporating in-game features can attract and engage fans of specific anime franchises like Pokémon GO. - **In-game Marketing:** Using in-game bait and other features to attract customers provides a unique marketing opportunity for businesses near popular gaming locations. - **Fan Community Events:** Organizing events and menus that cater to specific fan communities can create a sense of belonging and engagement, leading to increased customer loyalty. ### Sectors Adopting This - **Hospitality:** By creating anime-themed menus and offering unique experiences, hotels and restaurants can tap into the niche market of anime fans and increase customer footfall. - **Gaming:** Integrating in-game marketing strategies, such as in-game bait, presents opportunities for gaming companies to collaborate with businesses and monetize their user base. - **Event Management:** Organizing fan community events centered around specific themes, like anime, can provide event management companies with a creative and niche market segment to target. ## Related on Trend Hunter - [Seasonal Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-pokmon-menu-items.md) - [Anime-Themed Cafe Menus](https://www.trendhunter.com/trends/pronto-pokmon-menu.md) - [Anime-Themed Cafe Meals](https://www.trendhunter.com/trends/pokmon-cafe.md) - [Anime-Themed Meal Kits](https://www.trendhunter.com/trends/oisix-x-pokmon-meal-kits.md) - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Anime-Inspired Pizzas](https://www.trendhunter.com/trends/pokemon-poke-ball-pizza.md) - [Creature-Collecting QSR Incentives](https://www.trendhunter.com/trends/pokestops.md) - [Cartoon Card Qsr Meals](https://www.trendhunter.com/trends/pikachu-promo-cards.md) - [Anime Restaurant Meals](https://www.trendhunter.com/trends/wcdonalds.md)