# Horned Shoulder Pads The Abbey Lee Kershaw Vogue China August 2010 Editorial Shows Sharp Shoulders By Zoe Badley | Published 2010-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abbey-lee-kershaw-vogue-china References: [glamcheck](http://www.glamcheck.com/fashion/2010/07/12/abbey-lee-kershaw-vogue-china-august-2010/) & [vogue](http://www.vogue.com/) The Abbey Lee Kershaw editorial for Vogue China August 2010 proves that this fashion model can do just about anything, or nothing at all, and still look fantastic. The shoot features simple poses, simple fashion and hardly any emotion; yet, I'm drawn to the incredibly beauty of the end result. This alone shows the talent of both Kershaw and photographer Hedi Slimane. The ensembles were styled by Nicoletta Santoro and featured designs from Yves Saint Laurent, Maison Martin Margiela and Ann Demeulemeester. Be sure to check out the gallery for more superb shots. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sharp-shouldered Styles:** Opportunities for designers to create unique and bold designs that focus on structured, sharp shoulders. - **Minimalistic Fashion Photography:** New opportunities for photographers to create visually compelling fashion editorials with minimalistic styles and simple poses. - **Understated Beauty:** Opportunities for makeup artists to create understated looks that accentuate natural beauty in fashion editorials and runway shows. ### Sectors Adopting This - **Fashion Design:** Designers can experiment with unique shoulder designs that can be incorporated in everyday wear or statement pieces. - **Fashion Photography:** Opportunities for photographers to showcase fashion in a minimalistic way that focuses on the beauty of the clothing. - **Beauty and Cosmetics:** Opportunities for makeup artists to develop looks that emphasize natural beauty rather than bold, heavily styled makeup. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)