# Angst-Ridden Editorials Abbey Lee Kershaw i-D Winter 2009 Feature Shows Off Her Sass By Marissa Brassfield | Published 2009-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/abbey-lee-kershaw-i-d References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/i-d-winter-2009-abbey-lee-kershaw-by-paul-wetherell/) & [i-dmagazine](http://www.i-dmagazine.com/) In this Abbey Lee Kershaw i-D Winter 2009 feature, the pierced model shows off her best scowls (and her [pierced nipple](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), but unfortunately we can't show that here). Paul Wetherell is the photographer behind the editorial, and Abbey Lee Kershaw is styled by Erica Kurihara. With a bevy of [glamour shots](https://www.trendhunter.com/trends/songs-of-siren), close-ups and a few [black-and-whites](https://www.trendhunter.com/trends/jiyongkim-fw25), this Abbey Lee Kershaw i-D Winter 2009 feature shows why Kershaw is one of this season's bright, fresh faces. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pierced Model Trend:** Opportunity for fashion brands to incorporate pierced models in their campaigns for a unique and edgy aesthetic. - **Glamour Shot Trend:** Opportunity for photographers and creative agencies to specialize in producing glamorous and captivating shots for editorial spreads and fashion campaigns. - **Fresh Faces Trend:** Opportunity for modeling agencies to scout and promote new and undiscovered talent to meet the demand for fresh and unique faces in the fashion industry. ### Sectors Adopting This - **Fashion Photography Industry:** Disruptive innovation opportunity in the development of innovative techniques or technologies for capturing striking and visually appealing fashion photographs. - **Fashion Branding Industry:** Disruptive innovation opportunity in the integration of unconventional models and diverse aesthetics to redefine traditional beauty standards in the fashion industry. - **Modeling Agency Industry:** Disruptive innovation opportunity in the use of data-driven approaches and advanced scouting techniques to identify and promote new faces that resonate with the evolving consumer preferences. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)